Imma Bleep YouUP
Behind the decks, they're fun, energetic and spin mashups that kill every dancefloor. Fondly known as IMBYU, the trio proves that they are bigger than life as they unleash their brand of crazy on CLEO.
Imma*Bleep*YouUp (IMBYU), consisting of Mr. Fluff, Addic3rd and Unkel Jaymz, is one of the hottest acts to emerge in Malaysia’s dance music scene since late 2010 and been on a steady climb ever since. They’re undeniably zany, have impeccable taste in music, and really know how to rock a crowd. In this exclusive interview, the boys gave CLEO a peek into what they deem as their “regular Joe” lives.
F: I am Mr. Fluff due to the fluffy hair. And yes, my hair is natural.
A: I go by Addic3rd. It was my gaming ID and I just stuck to it.
J: My name, Unkel Jaymz, was coined by these two idiots. Because they said I dress like an old man. When they first met me, I used to dress sharp. F+ A: Sharp? Sharp? J: I’d wear a shirt, slacks, proper shoes and these guys would get on my case. They’d ask me “Eh, why are you dressing up like you’re old?
A: He actually came to a gig in a shirt, slacks, and sport shoes.
J: It wasn’t sport shoes, for God’s sake. They looked like sport shoes but they were sneakers.
How did the name Imma*Bleep*YouUp come about?
F: At first we wanted to use the actual expletive because we intended to really bash the music into people’s faces.
A: And we realised we had to be radio friendly so we self-censored the name and used “bleep” instead. It also works as a blank that you can fill up with whatever word you want. A lot of people mispronounce “Imma” though. They say ee-ma. We’ve been introduced as EemaBleepYouUp. J: There was also Ee-ma*Bleep*Yoop. Because the name is written as one whole word, they miss the “You Up” and say “Yoop” instead.
You’ve had a pretty good run in this last year - big shows with big names. How’s that been?
F: It’s been quite good. We’ve done quite well actually. The biggest one was the LMFAO show.
J: People were mistaking Fluff for Redfoo. We got up on stage with shades and people started screaming. F: So much noise because of my hair. I said “What’s up, Sunway?!” and everyone started screaming then I said, “I’m not Redfoo” ( Laughs)
A: And the whole crowd went “Oh!”
Would you say that’s your most memorable show so far?
F: The most memorable has to be Sundown Festival. We closed the twoday beach music festival which had all these international acts. Addic3rd was starstruck by DJ Lisa Lashes. I told her that he was a huge fan and she kissed him on the forehead. He was stunned.
A: It was so unexpected. Total fanboy moment! It was an awesome night. We had bottles of champagne to celebrate and everything.
J: Yeah, and I wanted to spray the crowd but nothing came out and I ended up splashing good champagne on some uncles standing nearby. They weren’t too happy.
You guys did the WOW Music Festival too right?
A: No, that was just Fluff. F: Yeah, that was me. I had been keeping in touch with Angger Dimas for awhile now and that was the first time I
actually got to meet him in person and he asked if I’d want to emcee for him and I said yes. Jaymz and Addic3rd ended up coming in as “security”.
J: Actual security ended up asking us if people were okay to be let in and stuff, like we had a say in it. We let the cute girls in.
A: I suddenly became the chief of security.
Talking about girls, do you get a lot of attention from them?
A: I’m still single. F: I don’t know but I have to say that Kota Kinabalu has some of the prettiest girls.
J: I get nothing. I’m maintaining my ‘Unkel ’ status.
Do all of you have day jobs?
A+ F+ J: Yup! A: I work at a loyalty programme. F: I make music and jingles. I edit videos. Ghost producing. Anything that makes money.
J: I’m a lighting consultant - architectural and interior lighting design.
How do you guys book shows? Do you make calls or do people call you?
J: It’s all our manager, Tina. Sometimes it’s referrals by friends, sometimes people call us.
F: We’ve had people invite us to corporate dinners, birthday parties and even a wedding dinner.
A: We’ve played wedding dinners twice. One was quite cool because it was at The Pool. The other one, we had old ladies scolding us for our music. We weren’t even playing our usual repertoire. It was all house-y and chilled out.
What’s a dream venue to play?
F+ J: Tomorrowland! F: Electric Daisy Carnival! Ultra! A: All of it! J: As long we’re opening and we can catch the other acts after we’re done.
When it comes to your music, here are you aiming to make it big?
F: The moon! A: Realisitically, we want to make it in Malaysia first. Then we can go global. Why limit yourself? Target small first then when you hit it, grow.
J: We’ll see where the wind takes us. We’ve had our song “Fat Angry Birds” play in Clubs in Spain. And we didn’t know until we Googled ourselves.
Have you guys read any bad reviews about yourselves?
A: Not really. But we were compared to a comedy group in Hong Kong once.
F: It’s a compliment. We’re not the hot ones, we are the funny ones.
J: We can’t all look like Calvin Harris (Laughs).
What songs do you have on repeat right now?
F: I love Let’s Be Friend’s remix of Gwen Stefani ’s “What You Waiting For”.
A: Skrillex’s “Shred Or Die” J: My jam is “Latch” by Disclosure. That’s on repeat every day.
What’s the most embarrassing thing you’re willing to admit?
F: I don’t get embarrassed easily. I’m not shy. I can freak out anyway and act stupid. I don’t care.
A: He really doesn’t care. I can’t remember my embarrassing moments.
J: [Ed Note: Jaymz kept quiet despite how much the other two were sneakily ribbing him).
How would you impress a girl on a first date?
A: Dinner and a movie. I don’t know. I suck at that. J: On a first date? I’d dress nicely. F: What? Sports shoes and a bow tie again? ( Laughs).