Denim Na­tion

Guess dresses for suc­cess as it re­turns to its roots in mak­ing jeans the fore­front of its col­lec­tions.

CLEO (Malaysia) - - LABEL LOVE - By Lu Jing Shia

Guess What

Sexy, butt-flat­ter­ing jeans that is time­less in de­sign and long last­ing in qual­ity is ev­ery woman’s dream. Guess has been build­ing that dream since 1981 when Mar­ciano broth­ers, Paul and Mau­rice left the South of France for Amer­ica and trans­formed jeans from be­ing a work­wear sta­ple into a fash­ion state­ment. One of their ini­tial de­signs was a stonewashed, slim-fit­ting jean, the 3-zip Mar­i­lyn. Bloom­ing­dale’s was the first depart­ment store to wel­come the brand by or­der­ing two dozen pairs of jeans – they dis­ap­peared from the shelves in just hours. This was the be­gin­ning of a long suc­cess story and even­tu­ally, the brand di­ver­si­fied and started its ac­ces­sories line.

Back To Ba­sics

Af­ter more than a decade of suc­cess­fully ex­pand­ing its ac­ces­sories line, Paul Mar­ciano de­cided that it’s high time Guess re­fo­cus on what con­trib­uted to its longevity – denim. “Ac­ces­sories be­came so big since 2000 that the ac­ces­sories be­came the fo­cus of the com­pany for a while and we for­got a lit­tle bit to take care of the denim,” Mar­ciano said in an in­ter­view for Los Angeles Times. Denim is our world. Denim is global. Our roots are denim,” he said. “It’s not watches, it’s not hand­bags, it’s not shoes.”

“The Spring/Sum­mer 2014 collection will see Guess em­brac­ing the denim move­ment again,” says chief de­sign of­fi­cer Sharleen Ern­ster. “It’s in­spired by iconic Guess pieces, specif­i­cally denim, which is very much a Guess her­itage. From tops to dresses, these are per­fect ev­ery­day wear that you can dress up or down.”

ICONIC DOT BUSTIER, RM349.

ANA CORSET 80S GLAM PEN­CIL SKIRT

OFF-SHOUL­DER

POLKA DOT BODY­CON DRESS,

RM369.

KATE BODY FIT CUT-OFF SHORTS

INTASIA FACE PULLOVER, RM329.

ALAMEDA MOTO JEANS

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