Beauty With A Cause

Aveda lights the way to a brighter fu­ture this Earth Month.

CLEO (Malaysia) - - THE BEAUTY BOX -

Wa­ter is a ba­sic need that we of­ten take for granted – ev­ery­one only seems to re­alise how pre­cious it is when there are wa­ter short­ages. Imag­ine hav­ing a wa­ter short­age ev­ery day for the fore­see­able fu­ture, and you’ll see the lives of the people liv­ing in re­mote ar­eas all around the world. Want­ing to give back and help, Aveda has part­nered with Global Green­grants Fund, which helps solve en­vi­ron­men­tal prob­lems. Since 2007, the part­ner­ship has helped pro­tect over 700 lakes and rivers, and made it pos­si­ble for over 20,000 women to have ac­cess to clean wa­ter. Prior to Aveda’s as­sis­tance, women in small vil­lages would of­ten have to trek through sev­eral hun­dred me­tres of ter­rain in the blaz­ing hot sun to fetch wa­ter which of­ten turned out to be con­tam­i­nated. The good news? You can now help out, too. Aveda has in­tro­duced limited edi­tion Light the Way Can­dles, the profit from which will go wholly to the Global Green­grants Fund. The can­dle is de­signed from re­cy­cled prod­ucts, and is set to change more than just a scent or mood. RM45 might not seem much but this sum pro­vides a min­i­mum of six months’ worth of clean drink­ing wa­ter to a fam­ily of six. Sales from the can­dles will raise over US$1.6 mil­lion (RM5.2 mil­lion) for clean wa­ter projects all over the planet.


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