THE NEW STAN­DARD OF HY­DRA­TION

PUMP-PUMP BOUNCY SKIN IS THE NEW STAN­DARD OF HY­DRA­TION SET BY OLAY BUT WHAT EX­ACTLY DOES IT MEAN?

CLEO (Malaysia) - - YOUR LIFE, YOUR RULES! -

Ac­cord­ing to Olay Se­nior Sci­en­tist, David Khoo, “Pump-pump bouncy skin is achieved when skin cells are well hy­drated and at­tain a full, rounded shape, giv­ing it a firm and elas­tic touch.” Like a leaky bucket, our skin loses mois­ture to the en­vi­ron­ment that we are in. Re­cently ex­perts at P&G dis­cov­ered an­other cul­prit re­spon­si­ble for skin’s in­abil­ity to hold mois­ture – skin fa­tigue. This loss of en­ergy zaps much needed mois­ture from skin even quicker than nor­mal. As such, there is a con­stant search for a prod­uct that keeps skin hy­drated and bouncy 24/7. In­spired by Yang Guifei, the 8th century royal con­sort known for her great beauty, Olay sci­en­tists dis­cov­ered WSK (an ex­tract de­rived from white jelly leaf) which out­per­forms hyaluronic acid’s abil­ity to hold wa­ter. Com­bined with niaci­namide to form the break­through Hy­draLock tech­nol­ogy, the lat­ter tar­gets skin fa­tigue and de­hy­dra­tion to cre­ate what Olay fondly calls pump-pump bouncy skin.

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