THE NEW STANDARD OF HYDRATION
PUMP-PUMP BOUNCY SKIN IS THE NEW STANDARD OF HYDRATION SET BY OLAY BUT WHAT EXACTLY DOES IT MEAN?
According to Olay Senior Scientist, David Khoo, “Pump-pump bouncy skin is achieved when skin cells are well hydrated and attain a full, rounded shape, giving it a firm and elastic touch.” Like a leaky bucket, our skin loses moisture to the environment that we are in. Recently experts at P&G discovered another culprit responsible for skin’s inability to hold moisture – skin fatigue. This loss of energy zaps much needed moisture from skin even quicker than normal. As such, there is a constant search for a product that keeps skin hydrated and bouncy 24/7. Inspired by Yang Guifei, the 8th century royal consort known for her great beauty, Olay scientists discovered WSK (an extract derived from white jelly leaf) which outperforms hyaluronic acid’s ability to hold water. Combined with niacinamide to form the breakthrough HydraLock technology, the latter targets skin fatigue and dehydration to create what Olay fondly calls pump-pump bouncy skin.