WHY IT WORKS

CLEO (Malaysia) - - BEAUTY HALL OF FAME SPECIAL -

Have you heard of Genba-ism? “Genba” lit­er­ally means “ac­tual spot”. At Kao, “Genba-ism” de­fines their fo­cus in ob­serv­ing things “on-site”. By tak­ing note of where and how their prod­ucts are con­sumed, spot-on im­prove­ments can be made to make your life eas­ier.

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