Denim Goes Green
For every tree-hugging fashionista out there, rejoice as H&M introduces Conscious Denim that introduces a collection of modern cut jeans in deep indigo tones. Find low-waisted or high-waisted skinny jeans to boyfriend cuts and tapered ankle jeans that are all made from sustainable materials and conscious processes. A first for H&M, the washes used on the denim have been graded to assess their environmental impact, including energy and water use. Now doesn’t that clear your fashion conscience?