Denim Goes Green

CLEO (Malaysia) - - THE FASHION FILE -

For ev­ery tree-hug­ging fash­ion­ista out there, re­joice as H&M in­tro­duces Con­scious Denim that in­tro­duces a col­lec­tion of mod­ern cut jeans in deep in­digo tones. Find low-waisted or high-waisted skinny jeans to boyfriend cuts and ta­pered an­kle jeans that are all made from sus­tain­able ma­te­ri­als and con­scious pro­cesses. A first for H&M, the washes used on the denim have been graded to as­sess their en­vi­ron­men­tal im­pact, in­clud­ing en­ergy and wa­ter use. Now doesn’t that clear your fashion con­science?

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