YVES ROCHER-CEL­E­BRAT­ING 55 YEARS

Over the last five decades, French en­trepreneur Yves Rocher built a brand that would proudly bear his name. More than 30 mil­lion happy cus­tomers later, these 55 rea­sons are why Yves Rocher is still one of the most recog­nis­able beauty brands.

CLEO (Malaysia) - - YVES ROCHER SPECIAL -

1

In his home­town of La Gacilly in France at the end of World War ll, Yves Rocher helped his mother run a hab­er­dash­ers af­ter his hat­maker fa­ther died when he was 14. Sell­ing herbal reme­dies at the lo­cal mar­kets was where he de­vel­oped a keen sense for what peo­ple wanted.

2

By bas­ing his com­pany in his home­town, Rocher cre­ated some 10,000 di­rect and in­di­rect jobs that saved his vil­lage from the ru­ral ex­o­dus that oc­curred in the 60s and 70s. To this day, 300 mil­lion prod­ucts leave the vil­lage each year and are dis­trib­uted through­out the world.

3

In 2009, and for the first time in the French mar­ket, a sham­poo bear­ing the Yves Rocher Eco­la­bel was launched. For ev­ery bot­tle of sham­poo bought, a tree was planted by the Yves Rocher Foun­da­tion. Plant­ing a tree was con­serv­ing life. Yves Rocher be­lieved that we are all con­nected to the life of a tree.

4

Botan­i­cals are alive. By us­ing their vi­tal en­ergy, Yves Rocher Botan­i­cal Beauty Re­searchers can pin­point high-per­for­mance ac­tive in­gre­di­ents that heal skin.

5

Yves Rocher Re­searchers are ob­sessed with some­thing called Plant In­tel­li­gence. By decoding and an­a­lyz­ing the treasure troves of ge­nius that plants de­velop to re­sist, fight, and sur­vive, they dis­cover new ac­tive in­gre­di­ents.

6

The Vol­ume Ver­tige Lash Curler Ef­fect Mas­cara gets its max­i­mum vol­ume and spec­tac­u­lar curve (that can last 12-hours long) from el­emi gum, a fix­ing botan­i­cal ex­tract that’s ex­tracted from a tree found in the Philip­pines.

7

Comme Une Ev­i­dence In­tense EDP was de­signed to evoke a deep feel­ing of plen­i­tude and har­mony. The Yves Rocher team also ex­panded the range to in­clude match­ing scented can­dles so you can sur­round your space with that same clear, pro­found en­ergy.

8

Ev­ery sin­gle Yves Rocher prod­uct is de­rived from plants; their sci­en­tists have stud­ied over 1,100 plant in­gre­di­ents to make that a re­al­ity.

9

For Rocher, sell­ing prod­ucts by mail order was the best way to stay faith­ful to his vil­lage. He en­sured that his birth­place pros­pered from his growth and suc­cess.

10

When choos­ing plant in­gre­di­ents to use within the for­mu­la­tions, the brand gives pref­er­ence to those de­rived from or­ganic agri­cul­ture.

11

Rocher was known to his em­ploy­ees as “Le Pa­tron” which means boss or pa­tron saint.

12

In 1989, the brand was the first Euro­pean cos­met­ics brand to re­frain from an­i­mal test­ing. To­day, no prod­ucts con­tain in­gre­di­ents from an­i­mal ori­gins, ex­cept for honey and beeswax.

13

Yves Rocher for­mu­las are as re­fined as pos­si­ble: ev­ery in­gre­di­ent plays a role and is ben­e­fi­cial for the skin, noth­ing is use­less. Each ac­tive is used at just the right per­cent­age.

14

Us­ing the bright­en­ing power of licorice and the clock-rewind­ing ef­fects of white lupin, the Yves Rocher White Botan­i­cal Ex­cep­tional Youth Essence will re­new and re­store ra­di­ance in a sin­gle step.

15

As true ad­vo­cates of eth­i­cal beauty prod­ucts, in 2012, and in col­lab­o­ra­tion with BirdLife In­ter­na­tional, all Yves Rocher sites around La Gacilly were clas­si­fied as ‘bird sanc­tu­ar­ies’.

16

Se­lected for its scent, or­gan­i­cally grown rasp­ber­ries also add shine and ra­di­ance to hair when used as a vine­gar rinse.

17

Rocher was town mayor of La Gacilly. His son Jac­ques took over from him as mayor in 2008.

18

The brand avoids us­ing syn­thetic in­gre­di­ents in their for­mu­la­tions and prod­uct devel­op­ment, as their syn­the­sis is pol­lut­ing and they are gen­er­ally un­suit­able for the skin.

19

In an at­tempt to turn La Gacilly into a tourist at­trac­tion, Rocher in­vited artists to set up shop for free and prac­tice their craft. In present time, some 30 crafts­men, rang­ing from glass-blow­ers to jew­ellery de­sign­ers to pup­pet-mak­ers and pot­ters, still do.

20

Maple sugar and or­ganic witch hazel wa­ter might sound like a yummy bev­er­age combo but when their plant-pow­ers com­bine they give the Yves Rocher 24H In­tense Hy­drat­ing Gel Cream its durably moisturising abil­i­ties.

21

The elim­i­na­tion of plas­tic bags in Yves Rocher stores and the launch of their re­us­able shop­ping bags help save 200 tonnes of plas­tic bags ev­ery year.

22

Yves Rocher wanted you to have soft, glossy locks with­out sac­ri­fic­ing the planet. Its Ra­di­ance Sham­poo doesn’t jjust do that, it plants a tree eeach time a unit is sold.

23

Not only does the Villes Geffs plant (ded­i­cated to pro­duc­ing Yves Rocher skin care) have an in­te­grated waste-wa­ter treat­ment sys­tem, it is per­fectly in­cor­po­rated into the countryside.

24

In the early days, all the ac­tion took place in Rocher’s attic. This was his lab, his ship­ping cen­ter, and the place where happy cus­tomers would send their let­ters of thanks.

25

The an­nual Yves Rocher Pho­tog­ra­phy fes­ti­val is held and opened to the pub­lic. It’s a chance for the brand to dis­play its love, in bill­board sizes, for dif­fer­ent cul­tures and their com­mit­ment to na­ture.

26

In French, “rocher” means rock or cliff. But, as a sur­name it came about as a nick­name for a person liv­ing near a rock.

27

On a mis­sion to re­vive your skin’s youth­ful en­ergy, one Yves Rocher Youth In­ten­si­fier Serum is sold ev­ery 40 sec­onds world­wide.

28

Fourth gen­er­a­tion plant source cells are your anti-ag­ing ally. If you want to wake up to vis­i­bly younger skin, the Yves Rocher Com­plete An­ti­ag­ing Night Care is jam-packed with the stuff.

29

An up­lift­ing fra­grance that leads with a burst of green, fol­lowed by a flo­ral heart and woody base, the Yves Rocher Mo­ment de Bon­heur EDP is of­ten trans­lated into “a mo­ment of hap­pi­ness” but “bon­heur” can also de­pict plea­sure, luck, or kind­ness.

30

The Yves Rocher brand has al­ways been guided by one con­vic­tion: all women all around the world have a right to beauty. By do­ing ev­ery­thing from lim­it­ing pack­ag­ing costs to not us­ing ad­ver­tis­ing icons, for­go­ing the mid­dle­man, and sell­ing di­rectly via their stores, they aim to de­liver a good prod­uct at a de­cent price, with presents and sam­ples for re­peat cus­tomers.

31

When in doubt, the brand look to their con­stant source of in­spi­ra­tion: plants, for colour, smell, and even tex­tu­ral in­sight.

32

The Aca­cia plant from Sene­gal can re­pair its dam­aged bark with its own gum, this gum was ex­tracted and used to im­prove the firm­ness and den­sity of skin.

33

Bam­boo is the key to silky smooth, shine-free skin. The Sil­ica Ex­tract found in bam­boo mar­row boasts mat­ti­fy­ing prop­er­ties by ab­sorb­ing ex­cess oils.

34

Not just suit­able for af­ter­noon tea breaks, the brand uses white tea for its skin­shield­ing tal­ents. In fact, this va­ri­ety of tea detox­i­fies as it re-oxy­genates skin cells.

35

There are no fer­tilis­ers, pes­ti­cides, and her­bi­cides used in a Yves Rocher field. Only nat­u­ral in­sec­ti­cides and fungi­cides are used and even then, crops are tended to man­u­ally and me­chan­i­cally with­out the need for chem­i­cal weed killers.

36

Us­ing rice pow­der in makeup prod­ucts was un­heard of un­til Yves Rocher came along. De­rived from the outer layer of rice, it pos­sesses strong ab­sorp­tion abil­i­ties that wick away oil.

37

Nes­tled in the lush forests near La Gacilly is the botan­i­cal haven — Eco-Ho­tel Spa Yves Rocher. A cozy guest­house and spa ded­i­cated to re­con­nect­ing your well-be­ing to na­ture.

38

Yves Rocher be­lieved that beauty comes in all shapes and sizes. This de­sire is what drives the Yves Rocher brand to look upon all women with a car­ing and watch­ful eye.

39

In France, one out of ev­ery three women is a Yves Rocher cus­tomer.

40

Yves Rocher lip­sticks con­tain skin-moisturising, cold-pressed or­ganic sesame seed oil.

41

The botan­i­cal beads found in the Yves Rocher Daily Ex­fo­li­at­ing Cleanser (that make it a wel­comed respite for acne-prone skin) some­times comes from bam­boo grains.

42

Part of Rocher’s pas­sion for plants stemmed from a fas­ci­na­tion for his grand­fa­ther’s col­lec­tion of dried herbs.

43

The Yves Rocher Foun­da­tion worked with the women of Mali to pro­duce qual­ity shea but­ter. It even fi­nanced the con­struc­tion of a shea pro­cess­ing plant to sus­tain their liveli­hood.

44

The Yves Rocher Foun­da­tion sup­ports lo­cal and global na­ture-preser­va­tion and en­vi­ron­men­tal ed­u­ca­tion cam­paigns in more than 50 coun­tries. The Women of the Earth Award was cre­ated in 2000 to award women who take ac­tion ev­ery day to pro­tect the en­vi­ron­ment. More than just fi­nan­cial aid, the award ap­pre­ci­ates and en­cour­ages these women.

45

The Yves Rocher Grand Rouge Lip­stick glides on be­cause its moisturising for­mula con­tains in­gre­di­ents like camelia oil and vi­ta­min E. But, it’s the in­tense hues that ad­here like sec­ond skin.

46

So Elixir EDP leaves an ir­re­sistible scent trail that spot­lights tonka bean, an in­gre­di­ent that’s also used in French desserts and stews.

47

In 1977, an ad­mis­sion-feefree plant con­ser­va­tory, the Yves Rocher Jardin Botanique, was cre­ated in La Gacilly. With more than 1,100 ex­otic and lo­cal plants in its col­lec­tion and over 200,000 an­nual vis­i­tors, it’s an in­ex­haustible re­source for the Yves Rocher Botan­i­cal Cos­metic Re­search team.

48

In 1955, a lo­cal healer gave Rocher an oint­ment recipe with a peren­nial plant used to treat haem­or­rhoids. Given the “del­i­cate” na­ture of the ail­ment, he sold the cream through small ads in weekly mag­a­zines.

49

Yves Rocher is not only the man­u­fac­turer and dis­tributer of their ex­ten­sive range, it is also the botanist and har­vester. This keeps costs down and low­ers car­bon foot­prints.

50

Yves Rocher se­lected an au­then­tic, ex­tra vir­gin olive oil from the Provence re­gion to cre­ate the AOC Olive Oil Shower Gel. It works won­ders on skin.

51

The nour­ish­ing andiroba nut is highly con­cen­trated in Omega 9. Each nut is col­lected, sorted, and care­fully washed be­fore they are dried and pressed.

52

55 isn’t just a mile­stone, it is also the num­ber of hectares of their or­ganic fields in La Gacilly where flow­ers like ar­nica, cal­en­dula, nas­tur­tium, and corn­flower are grown.

53

The Pure Light - Light & Lu­mi­nous Foun­da­tion is Yves Rocher’s first-ever ra­di­ance boost­ing foun­da­tion that fea­tures rice ex­tract. With ev­ery use, your skin re­gains vi­tal­ity and lu­mi­nos­ity.

54

The Pore Min­i­miz­ing Serum is able to re­fine and mat­tify the tex­ture of com­bi­na­tion and oily skin be­cause of baikal. This is a root known for its pu­ri­fy­ing prop­er­ties.

55

When asked to cre­ate a body scrub, the Yves Rocher Beauty Re­search team took some nat­u­rally ex­fo­li­at­ing apri­cot ker­nel pow­der, added a splash of pu­ri­fy­ing saro es­sen­tial oil and com­bined the two with moisturising Mex­i­can agave sap. And that’s how the Botan­i­cal Scrub was born.

La Gacilly

Theat­tic

where churne

Yves Roche dout r remed

ies.

in­time. frozen Aroom

YVES ROCHER 24H IN­TENSE HY­DRAT­ING GEL CREAM, RM59.

YVES ROCHER WHITE BOTAN­I­CAL EX­CEP­TIONAL YOUTH ESSENCE, RM275.

Cul­ti­vat­ing crops

YVES ROCHER MO­MENT DE BON­HEUR EDP, RM179.

YVES ROCHER YOUTH IN­TEN­SI­FIER SERUM, RM249.

YVES ROCHER COM­PLETE AN­TI­AG­ING NIGHT CARE, RM259.

herbs. Vin­tage

YVES ROCHER PORE MIN­I­MIZ­ING SERUM, RM99.

YVES ROCHER SO ELIXIR EDP, RM159.

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