YVES ROCHER-CELEBRATING 55 YEARS
Over the last five decades, French entrepreneur Yves Rocher built a brand that would proudly bear his name. More than 30 million happy customers later, these 55 reasons are why Yves Rocher is still one of the most recognisable beauty brands.
In his hometown of La Gacilly in France at the end of World War ll, Yves Rocher helped his mother run a haberdashers after his hatmaker father died when he was 14. Selling herbal remedies at the local markets was where he developed a keen sense for what people wanted.
By basing his company in his hometown, Rocher created some 10,000 direct and indirect jobs that saved his village from the rural exodus that occurred in the 60s and 70s. To this day, 300 million products leave the village each year and are distributed throughout the world.
In 2009, and for the first time in the French market, a shampoo bearing the Yves Rocher Ecolabel was launched. For every bottle of shampoo bought, a tree was planted by the Yves Rocher Foundation. Planting a tree was conserving life. Yves Rocher believed that we are all connected to the life of a tree.
Botanicals are alive. By using their vital energy, Yves Rocher Botanical Beauty Researchers can pinpoint high-performance active ingredients that heal skin.
Yves Rocher Researchers are obsessed with something called Plant Intelligence. By decoding and analyzing the treasure troves of genius that plants develop to resist, fight, and survive, they discover new active ingredients.
The Volume Vertige Lash Curler Effect Mascara gets its maximum volume and spectacular curve (that can last 12-hours long) from elemi gum, a fixing botanical extract that’s extracted from a tree found in the Philippines.
Comme Une Evidence Intense EDP was designed to evoke a deep feeling of plenitude and harmony. The Yves Rocher team also expanded the range to include matching scented candles so you can surround your space with that same clear, profound energy.
Every single Yves Rocher product is derived from plants; their scientists have studied over 1,100 plant ingredients to make that a reality.
For Rocher, selling products by mail order was the best way to stay faithful to his village. He ensured that his birthplace prospered from his growth and success.
When choosing plant ingredients to use within the formulations, the brand gives preference to those derived from organic agriculture.
Rocher was known to his employees as “Le Patron” which means boss or patron saint.
In 1989, the brand was the first European cosmetics brand to refrain from animal testing. Today, no products contain ingredients from animal origins, except for honey and beeswax.
Yves Rocher formulas are as refined as possible: every ingredient plays a role and is beneficial for the skin, nothing is useless. Each active is used at just the right percentage.
Using the brightening power of licorice and the clock-rewinding effects of white lupin, the Yves Rocher White Botanical Exceptional Youth Essence will renew and restore radiance in a single step.
As true advocates of ethical beauty products, in 2012, and in collaboration with BirdLife International, all Yves Rocher sites around La Gacilly were classified as ‘bird sanctuaries’.
Selected for its scent, organically grown raspberries also add shine and radiance to hair when used as a vinegar rinse.
Rocher was town mayor of La Gacilly. His son Jacques took over from him as mayor in 2008.
The brand avoids using synthetic ingredients in their formulations and product development, as their synthesis is polluting and they are generally unsuitable for the skin.
In an attempt to turn La Gacilly into a tourist attraction, Rocher invited artists to set up shop for free and practice their craft. In present time, some 30 craftsmen, ranging from glass-blowers to jewellery designers to puppet-makers and potters, still do.
Maple sugar and organic witch hazel water might sound like a yummy beverage combo but when their plant-powers combine they give the Yves Rocher 24H Intense Hydrating Gel Cream its durably moisturising abilities.
The elimination of plastic bags in Yves Rocher stores and the launch of their reusable shopping bags help save 200 tonnes of plastic bags every year.
Yves Rocher wanted you to have soft, glossy locks without sacrificing the planet. Its Radiance Shampoo doesn’t jjust do that, it plants a tree eeach time a unit is sold.
Not only does the Villes Geffs plant (dedicated to producing Yves Rocher skin care) have an integrated waste-water treatment system, it is perfectly incorporated into the countryside.
In the early days, all the action took place in Rocher’s attic. This was his lab, his shipping center, and the place where happy customers would send their letters of thanks.
The annual Yves Rocher Photography festival is held and opened to the public. It’s a chance for the brand to display its love, in billboard sizes, for different cultures and their commitment to nature.
In French, “rocher” means rock or cliff. But, as a surname it came about as a nickname for a person living near a rock.
On a mission to revive your skin’s youthful energy, one Yves Rocher Youth Intensifier Serum is sold every 40 seconds worldwide.
Fourth generation plant source cells are your anti-aging ally. If you want to wake up to visibly younger skin, the Yves Rocher Complete Antiaging Night Care is jam-packed with the stuff.
An uplifting fragrance that leads with a burst of green, followed by a floral heart and woody base, the Yves Rocher Moment de Bonheur EDP is often translated into “a moment of happiness” but “bonheur” can also depict pleasure, luck, or kindness.
The Yves Rocher brand has always been guided by one conviction: all women all around the world have a right to beauty. By doing everything from limiting packaging costs to not using advertising icons, forgoing the middleman, and selling directly via their stores, they aim to deliver a good product at a decent price, with presents and samples for repeat customers.
When in doubt, the brand look to their constant source of inspiration: plants, for colour, smell, and even textural insight.
The Acacia plant from Senegal can repair its damaged bark with its own gum, this gum was extracted and used to improve the firmness and density of skin.
Bamboo is the key to silky smooth, shine-free skin. The Silica Extract found in bamboo marrow boasts mattifying properties by absorbing excess oils.
Not just suitable for afternoon tea breaks, the brand uses white tea for its skinshielding talents. In fact, this variety of tea detoxifies as it re-oxygenates skin cells.
There are no fertilisers, pesticides, and herbicides used in a Yves Rocher field. Only natural insecticides and fungicides are used and even then, crops are tended to manually and mechanically without the need for chemical weed killers.
Using rice powder in makeup products was unheard of until Yves Rocher came along. Derived from the outer layer of rice, it possesses strong absorption abilities that wick away oil.
Nestled in the lush forests near La Gacilly is the botanical haven — Eco-Hotel Spa Yves Rocher. A cozy guesthouse and spa dedicated to reconnecting your well-being to nature.
Yves Rocher believed that beauty comes in all shapes and sizes. This desire is what drives the Yves Rocher brand to look upon all women with a caring and watchful eye.
In France, one out of every three women is a Yves Rocher customer.
Yves Rocher lipsticks contain skin-moisturising, cold-pressed organic sesame seed oil.
The botanical beads found in the Yves Rocher Daily Exfoliating Cleanser (that make it a welcomed respite for acne-prone skin) sometimes comes from bamboo grains.
Part of Rocher’s passion for plants stemmed from a fascination for his grandfather’s collection of dried herbs.
The Yves Rocher Foundation worked with the women of Mali to produce quality shea butter. It even financed the construction of a shea processing plant to sustain their livelihood.
The Yves Rocher Foundation supports local and global nature-preservation and environmental education campaigns in more than 50 countries. The Women of the Earth Award was created in 2000 to award women who take action every day to protect the environment. More than just financial aid, the award appreciates and encourages these women.
The Yves Rocher Grand Rouge Lipstick glides on because its moisturising formula contains ingredients like camelia oil and vitamin E. But, it’s the intense hues that adhere like second skin.
So Elixir EDP leaves an irresistible scent trail that spotlights tonka bean, an ingredient that’s also used in French desserts and stews.
In 1977, an admission-feefree plant conservatory, the Yves Rocher Jardin Botanique, was created in La Gacilly. With more than 1,100 exotic and local plants in its collection and over 200,000 annual visitors, it’s an inexhaustible resource for the Yves Rocher Botanical Cosmetic Research team.
In 1955, a local healer gave Rocher an ointment recipe with a perennial plant used to treat haemorrhoids. Given the “delicate” nature of the ailment, he sold the cream through small ads in weekly magazines.
Yves Rocher is not only the manufacturer and distributer of their extensive range, it is also the botanist and harvester. This keeps costs down and lowers carbon footprints.
Yves Rocher selected an authentic, extra virgin olive oil from the Provence region to create the AOC Olive Oil Shower Gel. It works wonders on skin.
The nourishing andiroba nut is highly concentrated in Omega 9. Each nut is collected, sorted, and carefully washed before they are dried and pressed.
55 isn’t just a milestone, it is also the number of hectares of their organic fields in La Gacilly where flowers like arnica, calendula, nasturtium, and cornflower are grown.
The Pure Light - Light & Luminous Foundation is Yves Rocher’s first-ever radiance boosting foundation that features rice extract. With every use, your skin regains vitality and luminosity.
The Pore Minimizing Serum is able to refine and mattify the texture of combination and oily skin because of baikal. This is a root known for its purifying properties.
When asked to create a body scrub, the Yves Rocher Beauty Research team took some naturally exfoliating apricot kernel powder, added a splash of purifying saro essential oil and combined the two with moisturising Mexican agave sap. And that’s how the Botanical Scrub was born.
Yves Roche dout r remed
intime. frozen Aroom
YVES ROCHER 24H INTENSE HYDRATING GEL CREAM, RM59.
YVES ROCHER WHITE BOTANICAL EXCEPTIONAL YOUTH ESSENCE, RM275.
YVES ROCHER MOMENT DE BONHEUR EDP, RM179.
YVES ROCHER YOUTH INTENSIFIER SERUM, RM249.
YVES ROCHER COMPLETE ANTIAGING NIGHT CARE, RM259.
YVES ROCHER PORE MINIMIZING SERUM, RM99.
YVES ROCHER SO ELIXIR EDP, RM159.