Forget porcelain perfection – the new whitening craze embodies a pinkish, healthy glow. Get on-trend with Shiseido’s revamped White Lucent range.
Glow hard this Valentine’s Day the Shiseido way.
As a proud sun-worshipper, I’m not keen on getting rid of the freckles around my nose, but I would like to see less of the pigmented dark spots on my chin, remnants of zits passed. Even-toned skin is the one beauty trend that won’t ever fade, and while women in the past may have had to live with their age spots, today, with a host of treatments available, you can easily combat yours. Perhaps even more promising is the wave of innovations at the cosmetic counters, making it easier than ever for you to battle the blotches at home. Although lasers are a much faster option when it comes to pigmentation (notoriously the most difficult thing to treat in dermatology), it is most definitely cheaper to have an effective range on your dresser. The catch is, you need to keep at it. This is made easier when you have products that are a joy to use; case in point here, Shiseido’s reformulated White Lucent range. Not only do the products boast a brightening fragrance, the range doesn’t require all of the products to be used together to be effective. Each product is designed to target different skin issues such as dull complexion, so you really get to customise your routine tailored to your specific skin needs.