Beauty In­sider

Mit­suyo Ii­jima, from the skin­care divi­sion of Shi­seido, shares her thoughts on the re­vamped White Lu­cent range.

CLEO (Malaysia) - - CONTENTS -

Play fair, in­side out, with Shi­seido.

Q What do you think is the lat­est trend in whitening? Women are not only in­ter­ested in in­gre­di­ents that can de­liver re­sults, but in en­hanc­ing their skin’s nat­u­ral abil­ity to brighten it­self. From the past, Asian women have al­ways de­sired fairer skin, but now they have a de­sire for glow­ing or brighter skin. It’s a more com­plex de­mand. We rep­re­sent this with the pink­ish white colour of the pack­ag­ing of the White Lu­cent range.

Q With so many other whitening ranges avail­able, how does this one stand out from the rest? We’re launch­ing four items, but each item has its own ad­vanced func­tion­al­ity to de­liver. De­pend­ing on your skin con­cern, you can choose one from the line-up, or com­bine all four to deal with your con­di­tion. Q Which is your favourite prod­uct from the range? The Night Cream, with­out a doubt. It utilises a new con­cept that en­hances the work­ings of the moon­light fac­tor, im­prov­ing your skin while you sleep.

Q Could you elab­o­rate on the “moon­light fac­tor”? Dur­ing the day, we are ex­posed to a va­ri­ety of dam­ag­ing fac­tors. This is the key cul­prit be­hind many skin tone con­cerns. We dis­cov­ered that our skin has a so-called “moon­light recharge fac­tor”, which helps over­come the dam­age it re­ceives dur­ing the day.

Q What’s the star in­gre­di­ent? That would be the Sakura-Re­sist tech­nol­ogy. It pre­vents the cre­ation of spots, and is also what gives the skin its pink­ish white glow.

SHI­SEIDO WHITE LU­CENT RANGE.

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