Mitsuyo Iijima, from the skincare division of Shiseido, shares her thoughts on the revamped White Lucent range.
Play fair, inside out, with Shiseido.
Q What do you think is the latest trend in whitening? Women are not only interested in ingredients that can deliver results, but in enhancing their skin’s natural ability to brighten itself. From the past, Asian women have always desired fairer skin, but now they have a desire for glowing or brighter skin. It’s a more complex demand. We represent this with the pinkish white colour of the packaging of the White Lucent range.
Q With so many other whitening ranges available, how does this one stand out from the rest? We’re launching four items, but each item has its own advanced functionality to deliver. Depending on your skin concern, you can choose one from the line-up, or combine all four to deal with your condition. Q Which is your favourite product from the range? The Night Cream, without a doubt. It utilises a new concept that enhances the workings of the moonlight factor, improving your skin while you sleep.
Q Could you elaborate on the “moonlight factor”? During the day, we are exposed to a variety of damaging factors. This is the key culprit behind many skin tone concerns. We discovered that our skin has a so-called “moonlight recharge factor”, which helps overcome the damage it receives during the day.
Q What’s the star ingredient? That would be the Sakura-Resist technology. It prevents the creation of spots, and is also what gives the skin its pinkish white glow.
SHISEIDO WHITE LUCENT RANGE.