Ca­reer Star

Han­nah Jonas sits down with the Mix FM team to get a lit­tle in­sight on how things work off-air. While the ra­dio an­nounc­ers keep you en­ter­tained, th­ese guys work hard be­hind the scenes to keep ev­ery­thing else on track.

CLEO (Malaysia) - - CONTENTS -

CLEO takes Mix FM be­hind the stu­dio.

Name: Eric Ho Age: 34 Job: Mu­sic Ex­ec­u­tive

“It’s great to see how the ra­dio has de­vel­oped over the years.” Start­ing out as a Mix FM cruiser in 2006, Eric went on to be­come a pro­ducer be­fore pro­gress­ing to his cur­rent po­si­tion. As a mu­sic exec, Eric de­ter­mines the tracks that go into the playlist to suit Mix’s de­mo­graphic, tak­ing pains to en­sure that it gets as close as pos­si­ble to their lis­ten­ers’ Spo­tify list (so that you still get your much-needed dose of jams while you’re stuck in traf­fic). He has to ex­er­cise lots of cre­ativ­ity when churn­ing out con­tent as it can get quite chal­leng­ing, es­pe­cially with the many dis­trac­tions sur­round­ing his au­di­ence, as well as the re­stric­tions faced in Malaysia. But he loves it any­way, and that’s what counts! Name: Iz­zati Taw­fik Age: 26 Job: Promo Ex­ec­u­tive

“I en­joy how my job chal­lenges me.” What do promo ex­ecs do? In Iz­zati ’s case, she man­ages all the cam­paigns. That means what­ever is run­ning on the air at the time, falls un­der her su­per­vi­sion. From start to end, she stays in charge of the ac­ti­va­tion and keeps track of the client’s wishes, the con­stant com­mu­ni­ca­tion from dif­fer­ent par­ties and also the time­line – en­sur­ing that none of the cam­paigns clash or com­pete with each other. She was pre­vi­ously in tele­vi­sion, but joined Mix FM be­cause she wanted to try some­thing new and dis­cov­ered that de­spite the de­mand­ing work, she en­joys her­self a great deal. You go, girl!

Name: Ain Ruzanna Farid Age: 33 Job: Dig­i­tal Con­tent Pro­ducer

“I like to just roll with things and learn from ex­pe­ri­ence.” When she’s not record­ing videos or pro­duc­ing cam­paign videos with the me­dia team, Ain man­ages so­cial me­dia and cu­rates con­tent for the ra­dio’s web­site. Her favourite thing about her job is when she gets to shoot videos out­side the stu­dio – like the vi­ral video of DJ Prem Shanker’s birth sim­u­la­tion – be­cause it’s a dif­fer­ent en­vi­ron­ment al­to­gether. Try­ing to di­rect traf­fic from other sta­tions to Mix’s so­cial me­dia pages is tough, but her back­ground in me­dia for the past five years has trained her to work in tan­dem with the dig­i­tal age to suc­cess­fully push con­tent onto so­cial me­dia. She’s only been with Mix FM for slightly un­der a year, so you re­ally have to give her props for be­ing so good at what she does.

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