So Fresh And So Clean

Shi­seido re­turns with a spank­ing brand new im­age, ready to take on 2016.

CLEO (Malaysia) - - COVER STORY -

What You Should Look For

#1 A New Logo

To pay homage to its her­itage, Shi­seido has in­cor­po­rated its place of birth into its logo – the heart of the brand is in Ginza, Tokyo.

#2 A New Team

Ruba Abu-Nimah is the new cre­ative di­rec­tor for Shi­seido, hail­ing from a back­ground rich in di­ver­sity in the global pres­tige mar­ket.

#3 A New Cam­paign

Us­ing a more mul­ti­cul­tural and in­ter­na­tional ap­proach in its am­bas­sadors, Shi­seido’s new beauty cam­paign speaks up for mul­ti­ple eth­nic­i­ties. Enikő Mi­ha­lik, Imaan Ham­mam and Asia Chow posed to show that beauty is no longer rep­re­sented by just one face.

tones Beauty re­de­fined – all skin de­serve the spot­light!

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