So Fresh And So Clean
Shiseido returns with a spanking brand new image, ready to take on 2016.
What You Should Look For
#1 A New Logo
To pay homage to its heritage, Shiseido has incorporated its place of birth into its logo – the heart of the brand is in Ginza, Tokyo.
#2 A New Team
Ruba Abu-Nimah is the new creative director for Shiseido, hailing from a background rich in diversity in the global prestige market.
#3 A New Campaign
Using a more multicultural and international approach in its ambassadors, Shiseido’s new beauty campaign speaks up for multiple ethnicities. Enikő Mihalik, Imaan Hammam and Asia Chow posed to show that beauty is no longer represented by just one face.
tones Beauty redefined – all skin deserve the spotlight!