Why are we so swipe-happy?

CLEO (Malaysia) - - PLAY -

Two words: In­stant grat­i­fi­ca­tion. “Tin­der’s im­me­di­acy of feed­back (and the pos­i­tive feel­ings that come with it) are sim­i­lar to those ex­pe­ri­enced in casi­nos. The ad­dic­tion can slowly sneak up on peo­ple,” ex­plains tech­nol­ogy so­cial sci­en­tist Pamela Weather­ill.

So, un­like other dat­ing sites, Tin­der’s lim­it­less op­tions and lack of down­time can spell a pretty lethal com­bi­na­tion. “The re­in­force­ment of see­ing an at­trac­tive per­son and swip­ing right is quicker than meet­ing some­one in a bar,” says Dr Del­lar. Sa­man­tha*, 24, Tin­ders up to 20 times a day. Is get­ting matched even fun any more? “The shine has worn off a bit, but you do still get an ego boost from it,” she ex­plains. “It feels like some­where be­tween get­ting no­tice­ably checked out by a nicelook­ing guy and win­ning a scratchie!”

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