Why are we so swipe-happy?
Two words: Instant gratification. “Tinder’s immediacy of feedback (and the positive feelings that come with it) are similar to those experienced in casinos. The addiction can slowly sneak up on people,” explains technology social scientist Pamela Weatherill.
So, unlike other dating sites, Tinder’s limitless options and lack of downtime can spell a pretty lethal combination. “The reinforcement of seeing an attractive person and swiping right is quicker than meeting someone in a bar,” says Dr Dellar. Samantha*, 24, Tinders up to 20 times a day. Is getting matched even fun any more? “The shine has worn off a bit, but you do still get an ego boost from it,” she explains. “It feels like somewhere between getting noticeably checked out by a nicelooking guy and winning a scratchie!”