It’s lock, stock, and 52 smoking shades with Joico’s latest colour range that cares for your hair.
The new Joico LumiShine is to dye for!
Heads up! #TeamCLEO recently got up close with Joico’s global artist Liza Espinoza, and she dished out all we needed to know about the new Joico LumiShine range, and hair trends of 2016.
What sets Joico LumiShine apart from other hair colouring products? Most hair colouring crèmes deplete Arginine, an amino acid essential for your hair health. With our ArgiPlex Technology, LumiShine is able to restore 100% of the Arginine lost, meaning your hair will remain as healthy as it was prior to colouring. This leads me to my second point, the shine factor! Hair tends to appear matte after dyeing but with LumiShine, you leave with twice the shine! Finally, the fragrance — our formula masks the pungent ammonia smell, replacing it with bergamot, iris and sandalwood for a more aromatherapeutic experience.
Is the ombre still in trend? The ombre has transitioned to the ‘sombre’ — soft ombre. Harsh dividing, horizontal lines are out, and soft, livedin transitional colours are in.
What’s your advice for people who are looking for a change of colour? If you want to do a big change, consult a stylist, and do it professionally. Also, be aware that results aren’t instant. Be patient if the colour isn’t what you imagined; ocassionally, it takes time for it to transition to what you want.
Most importantly, never be afraid to make changes. Change is always good.
How should we protect our new hair colour? Use colour-protecting shampoo and conditioner, and shampoo less! The less you shampoo, the longer your colour will last. Wash your hair every other day or go on for longer if you can. Or use dry shampoo instead.
A handy tip: First-day hair doesn’t style as well second-day hair which is grittier and fuller. So if you shampoo your hair every day, your hair will never be at its full styling potential.
What are your hair colour predictions through 2017? Vivid colours have been very popular of late, but now we’re all about matte, cool tones which are ashy and smokey.
What are Joico’s hair essentials for Malaysia’s humid climate? The Humdity Blocker prevents frizziness. Next, the Hair Shake, a clay to powder texturiser; its light and soft consistency allows you to style very easily.
Liza Espinoza is a braid expert! Wear it short for more ka- Peek-a-boo colours are a great transition to something more daring.
Liza at the Joico hair show in May.
Boost your dark locks with an ultra-violet glimmer.