This superfruit helps to protect our cells from the effects of sun damage, and plays a vital role in repairing DNA damage. Packed with ellagic acid, pomegranate also reduces collagen breakdown, plumping up your skin for a youthful effect. Super moisturising, it’s rich with vitamin C, and will smoothen your skin like a dream, too. POMEGRANATE ANTIOXIDANT SERUM, RM59.90. This CC cream goes above and beyond to make your skin stare-worthy. Made with extracts of cherry blossoms (antiinflammatory), water lily (soothing), rose (moisturising) and lotus (plumping and hydrating), it boosts skin moisture and nutrient-absorption, as well as firming up its texture. CC CREAM SPF30 PA++, RM49.90. Your skin is what it eats, so feed it well with Pure Beauty – its range is packed with wholesome goodness! East Asian medical practitioners have been using ginseng for thousands of years. It’s no surprise when you consider how this wonder herb promotes great vitality, and can stimulate skin metabolism plus increase collagen production to keep your skin youthful and toned.