rowing up, I was the kid who contradicted every societal expectation. I didn’t like playing with dolls, I wouldn’t sit still long enough to pick up any musical instruments, and let’s not get started on my mother’s attempt to put me in frilly dresses (I’d never go near them!). Instead, I was more comfortable in my overalls, engaged in sports, and often found with my hands buried in the sand. My tomboyish behaviour was why my mother was convinced I couldn’t be interested in anything related to make-up or the art of looking pretty.
Thankfully, beauty ideals and the landscape of the beauty industry has changed a lot since then. Set foot into any cosmetics store today, and you’ll be welcomed by a technicolour wheel of colours and textures. Make-up wearers are no longer confined to peachy pink. Thanks to the likes of Kylie Jenner — whose plump lips are the desire of every teenage girl — we’re literally encouraged to colour outside the lines. On a recent trip to New York City, I had the honour of attending the Urban Decay Vice launch in conjunction with the brand’s 20th anniversary. I also had the opportunity to speak with the founding partner and chief creative officer Wende Zomnir, who is in no small way responsible for this major tidal wave of change in the beauty world. Urban Decay’s decision to wipe out its entire collection of lipsticks — only to replace it with 100 new shades — may seem like a ridiculous idea, but it’s a move befitting the brand. After all, its foundation is held together by a tapestry of fun, femininity and edginess. “Our brand has always been about colours, and having many different shades of lipsticks is just something we wanted to offer people — that’s our main goal,” explains Wende.
And a plethora of luscious colours is exactly what we got. The gorgeous new Vice lippies that come in six great finishes have been reformulated, repackaged and reintroduced to the world. For diehard fans, this means you can now get your hands on brand-new hues in the textures of Mega Matte, Comfort Matte, Cream, Metallized, Sheer and Sheer Shimmer. As if you aren’t already spoilt for choice, you’ve also got 50 redesigned lip pencils coming your way.
Ruby Rose and Wende Zomnir making all our beauty dreams come true. Showing off the 100 lip shades of Urban Decay’s new Vice collection. Equal parts fierce and feminine, Ruby was the natural choice for Urban Decay.