15 min­utes with Wende Zom­nir

CLEO (Malaysia) - - THE BEAUTY BOX -

The lip­sticks aren’t the only thing mak­ing me go gaga. Ur­ban De­cay’s col­lab­o­ra­tions with celebri­ties have al­ways elicited beauty frenzy ev­ery­where, but noth­ing has made me swoon quite like the Ruby Rose and Ur­ban De­cay pair­ing.

One pen­e­trat­ing gaze from Ruby is enough to con­vince me to pur­chase the shades I never would’ve tried.

“I first learnt about Ruby from my stylist,” says Wende. “At that time, she had about 5,000 fol­low­ers on In­sta­gram. She has al­ways been the em­bod­i­ment of beauty with an edge — she’s beau­ti­ful, dan­ger­ous and fun. Plus, her In­sta­gram feed is hi­lar­i­ous!”

So, will we be see­ing more Ur­ban De­cay and Ruby Rose col­labs soon?

“We had such a good time work­ing to­gether, and we want to take it to the next step,” en­thuses Wende. “Hope­fully, we might come up with some­thing.”

So, a Ruby Rose Vice Vault isn’t on the docket now. But un­til then, I’ll whet my ap­petite by throw­ing my very own lip­stick party with these new ba­bies.

Ur­ban De­cay has come a long way since its first line of 10 lip­sticks and 12 nail enam­els — mixed and con­cep­tu­alised in Wende’s Zom­nir’s La­guna Beach bun­ga­low. Now, 20 years later, it has built a rep­u­ta­tion as the most badass brand in the busi­ness. At a time when pink, red and beige en­slaved the pres­tige beauty mar­ket, Wende broke the mould by in­tro­duc­ing un­con­ven­tional colours such as shades of green and pur­ple. And to re­ally push the en­ve­lope, she stamped them with en­tic­ing names like “Roach”, “Smog”, “Oil Slick” and “Acid Rain”.

“Things are dif­fer­ent now,” says Wende. “There are so many new pro­cesses, tex­tures and pig­ments to work with. We’re also able to bring more make-up ex­per­tise to our mar­ket with YouTube.” So­cial me­dia and YouTube has bridged the gap of on­line in­flu­encers and beauty ed­i­tors. Through tu­to­ri­als, chal­lenges, un­box­ing and ‘get the look’ videos, they ed­u­cate and em­power. “My favourite thing about YouTu­bers is how aes­thet­i­cally dif­fer­ent they are. Some are more sub­tle, whereas others, more ad­ven­tur­ous. Either way, you can still take away parts and pieces that suit you,” she points out. The op­por­tu­nity to in­ter­view with Wende doesn’t come very of­ten, so I had to ask: How we get the per­fect pout? “Our lip pen­cils are lip primers, too,” re­veals the beauty boss. “So fill in your lips com­pletely be­fore putting on your lip­stick. It’ll help the colour stay longer, and it makes work­ing with your lip shape more pre­cise.” Duly noted!

Wende’s top shades? Rock Steady ( and Fire­bird, RM70 each. Noth­ing more be­fit­ting than a lip­stick printed dress for this in­ter­view!

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