Men could wear the same suit to 10 different events and no one would bat an eyelid, but women aren’t that lucky. Frustrated at the prospect of having to buy a new dress for every event she had in her schedule, Shuen Chiu set out to create a dress rental business that helps women look their best — without the need for us to burn holes in our pockets! What’s the biggest misconception about your job? That I’m always just playing dress up. People often don’t see the mental fortitude required to get through stressful periods, and the hard work and sacrifice needed to start a business from scratch — from giving up material things, your time, and your social life. Your proudest achievement?