Kit­tie Yiyi, 26, Founder of Kit­tie Yiyi

CLEO (Malaysia) - - FEATURE -

Af­ter her de­but at Kuala Lumpur Fash­ion Week (KLFW) in 2014, Kit­tie’s epony­mous line gained pop­u­lar­ity for its youth­ful and play­ful charm thanks to its quirky prints and strik­ing colour pal­ettes. The hard-to-miss se­quined bum­ble bee coat had be­come a crowd favourite and one of Kit­tie’s most strik­ing sig­na­ture pieces. “Show­cas­ing at KLFW was prob­a­bly one of my luck­i­est mo­ments. I’ve got­ten so much at­ten­tion since then. I’m blessed, and so thank­ful to KLFW,” Kit­tie raves. To many, she’s the blog­ger with the larger-than-life per­sona who shows up al­ways dressed to the nines in her eclec­tic style. In re­al­ity, she’s just a down-toearth church-go­ing girl. So when I ask her to re­veal any hid­den tal­ents, she muses, “I would say, maybe hairstyling; I used to work in a salon as a sham­poo girl. Some­thing quirky about me? I al­ways touch up my lip­stick to make sure it’s per­fect!” some­times I just can’t believe how much I’ve grown up and learnt in the past three years!” One quick look at the un­fin­ished rack and I im­me­di­ately know what the in­spi­ra­tion be­hind her Spring/Sum­mer 2017 col­lec­tion is: Mer­maids.

Flour­ishes of pas­tel sea blue and mer­maid metallics gleam on the hang­ers. As I sift through the pieces, one in par­tic­u­lar catches my eye: A chubby mer­maid print set against pink lace.

“This col­lec­tion is all about a ro­man­tic yet re­bel­lious mer­maid who came out from the sea,” Kit­tie

It's crunch time! Kit­tie’s wall of in­spo in her par­lour.

Sweet pas­tels and ro­man­tic pe­plum de­tails are key looks for Spring/ Sum­mer 2017.

Kit­tie Yiyi’s Spring/ Sum­mer 2016 cam­paign im­ages.

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