CLEO (Malaysia) - - SMART REPORT -

ho wouldn’t want to wake up to 40 mil­lion In­sta­gram fol­low­ers? For emerg­ing beauty or fash­ion blog­gers, it would be a so­cial me­dia dream come true. With such huge amounts of on­line fol­low­ers comes the kach­ing of a rapidly fill­ing bank ac­count (top-tiers fash­ion blog­gers re­port­edly can earn six fig­ures a year) and lu­cra­tive en­dorse­ment deals – not to men­tion all of that free stuff. This year, telecom­mu­ni­ca­tions com­pany Digi re­leased find­ings of a study by par­ent com­pany Te­lenor’s re­search arm Te­lenor Re­search which showed that Malaysians are ‘dig­i­tal fron­trun­ners’ – with a high daily use of In­ter­net com­mu­ni­ca­tions at about 85%. Ac­cord­ing to Price­wa­ter­house­Coop­ers’ To­tal Re­tail Sur­vey 2016, “Nearly three quar­ters of Malaysian re­spon­dents use so­cial me­dia to ac­cess pro­mo­tional of­fer­ings while shop­ping. Con­sumers in South-East Asia demon­strate a strong de­sire to use so­cial me­dia in form­ing as­so­ci­a­tions with their pre­ferred brands.” So can you blame the tech-savvy gen­er­a­tion for want­ing a slice of this multi-mil­lion dol­lar pie, es­pe­cially when all we need is a smart­phone?

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