CLEO (Malaysia) - - COVER STORY -

t was a cold night in New York. The weather had been er­ratic for a few days but as the moon rose into the night sky, it brought with it bouts of bit­ing cold wind. To make mat­ters worse, I must have missed the memo to layer up for the launch of Ur­ban De­cay’s new range of Vice Lip­sticks and to in­tro­duce Ruby Rose as their lat­est am­bas­sador. Mem­bers of the me­dia from across the globe, YouTu­bers and blog­gers gath­ered at Green­point Ter­mi­nal Gallery in Brook­lyn — a com­plex of old in­dus­trial build­ings along the East River that was par­tially burnt down sev­eral years ago then re­stored. It was not glam­ourous in any cliché way, but its rugged ex­te­rior and mys­te­ri­ous in­te­rior served all the right pur­poses for hav­ing us there for this mo­men­tous event. As we awaited the ar­rival of the women of the hour — Ruby Rose and Wende Zom­nir, the found­ing part­ner and chief cre­ative of­fi­cer of Ur­ban De­cay — it be­came in­creas­ingly hard to dif­fer­en­ti­ate be­tween the cold that had us quiv­er­ing and the rip­pling un­der­cur­rent of ex­cite­ment of ex­pe­ri­enc­ing the brand’s big­gest launch, in the flesh. Ruby Rose had been on our radar for a while, cre­at­ing a buzz with her beau­ti­ful an­drog­yny and com­ing out as gen­der fluid. She was big back home in Aus­tralia, but not to the full po­ten­tial she knew she had. She moved to the States to break free (co­in­ci­den­tally, also the ti­tle of her YouTube video that went vi­ral) and landed a role on which sling­shot her to star­dom. She also just re­cently wrapped filmed with star Vin Diesel and another teen favourite, Nina Do­brev. With Ruby as a ris­ing star, and her charm and mag­netism that in­spired le­gions of women to “be gay”, Wende’s ge­nius on choos­ing Rose for Ur­ban De­cay was ev­i­dent. As Wende took Ruby through the ques­tions we had pre­pared, we got in­sight into the re­fresh­ing, real Ruby who shat­tered ex­pec­ta­tions to make it to the top.

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