CLEO (Malaysia) - - THE BEAUTY BOX -

When Cho­sun­gah22 landed on our shores, it was dif­fi­cult not to no­tice the neon bright and high­shine pack­ag­ing. Here’s a lit­tle 411: Cho­sun­gah is a leg­endary make-up artist that has worked with var­i­ous K-pop idols and su­per­stars we all love. Her work has pretty much rev­o­lu­tionised the beauty in­dus­try in South Korea. Now, #TeamCLEO chats di­rec­tion with the brand’s Global Busi­ness Di­vi­sion As­sis­tant Man­ager, Kristin Ko, on her per­sonal Cho­sun­gah22 faves and her take on the ideal K-beauty trends which we can rock on the daily! Cho­sun­gah22 started in 2012. The num­ber 22 sig­ni­fies Cho­sun­gah’s 22 years of ex­pe­ri­ence as a make-up artist, and she be­lieves that ev­ery woman as­pires to stay 22-year-“young” for­ever. Cho­sun­gah22’s phi­los­o­phy is for make-up to be fun, easy and pop­ping with bright colours like pink, yel­low and neon orange that inf lu­ence the brand’s young vibes. I no­ticed that Malaysian girls love to draw sharp eye­brows and wear thick make-up, whereas Korean girls pre­fer a nat­u­ral ap­proach (think “no make-up”) that’s younger-look­ing. I’m amazed how Malaysians have in­cred­i­ble make-up skills, as we Kore­ans tend to keep it very sim­ple.

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