Vis­ceral

CLEO (Malaysia) - - THE BEAUTY BOX -

In the last flask was the fi­nal prod­uct, Ab­so­lutely Bloom­ing, which mar­ried the notes in an ex­hil­i­rat­ing com­bi­na­tion. I could fi­nally smell them all! Now, there’s prob­a­bly no real need for ac­tual re­search to prove that scents are closely linked to mem­ory. In fact, I bet that you would’ve al­ready dis­cov­ered this quite early on in life. Even if it doesn’t bring the past to mind, a scent is the per­fect mood-set­ter to cre­ate new mem­o­ries with. So, the other mem­bers of the me­dia and I got cu­ri­ous: For some­one who knew smell so well, what was François Demachy’s favourite scent? I ex­pected the name of a flower, or a com­plex ab­so­lute (or Ab­so­lutely Bloom­ing, even). Sur­pris­ingly, his an­swer was sim­ple and laden with emo­tion: “My mother’s per­fume.” If you close your eyes and think back to your own child­hood, I’m sure you’d come up with the same an­swer, too.

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