ward-winning actress. Producer. Director. Style icon. Beauty muse. It seems like there’s little that Natalie Portman can’t do. As the face of Dior since 2010, she’s been busy this year with the brand’s two largest campaigns — the launch of the new Rouge Dior and Miss Dior Absolutely Blooming (as we’ve revealed in the previous story). In the Rouge Dior campaign, the catchy “I Feel Good” tune by James Brown is reincarnated, with Natalie posing in a photobooth, capturing her at her most candid and revealing. In the Absolutely Blooming ad, we see an irreverent young runaway bride flying off into the sunset with her beau in his chopper. Both of which personifies the ideal Dior woman — one who’s totally real. So what makes the world’s biggest beauty icon tick? You played many roles in your career since you were a child. Do you consider make-up as a working need or does it have a playful role in your life? It’s both — make-up is such a big part of a film character and tells a story of its own. Whether you’re playing in a period piece or a modern film, it’s important to match that character’s look with the time period. In both my everyday life and press appearances, make-up also helps express who I am. As the face of Dior Beauty since 2010 for various lines — Rouge Dior Lipstick, Diorskin makeup, Diorshow Mascara, Miss Dior Perfume — has your attitude towards Dior changed over the years? The image of class and history still remains, but it’s been an incredible experience to explore so many different products and innovations over the years, and learn more about the brand history. It’s a great honour to be in the company of great women and to have a company that’s supportive of my career. years, and it’s so great to have him reinventing classic Dior lipstick shades. He’s a true artist and a wonderful person; working with him is a pleasure. I think when we filmed at the Hotel du Cap for the Miss Dior campaign. It felt like the golden days of movie-making to have something so lavish.