Lock and Loaded

Cool- girl #hair­goals, here we come!

CLEO (Malaysia) - - CONTENTS -

Time to pull the trig­ger when it comes to I GK

“Whether you want to roll out of bed and go with your nat­u­ral tex­ture or try some­thing new, we think it’s great, pow­er­ful and you should own it.” — Leo Izquierdo

The guys be­hind I GK know hair care. Hairstylists Aaron Gre­nia, Franck and Leo I zquierdo and Chase Kusero launched I GK hair two years ago to strato­spheric suc­cess, thanks to their cru­elty-free, no-nas­ties for­mu­las, In sta-wor­thy pack­ag­ing and leg ions of fans in the beauty-vlog­ging com­mu­nity. Be­cause each gor­geous bot­tle caters to very spe­cific hair needs, once you’ve found your hair bae, you’ll be faith­ful. The founders re­veal to# TeamCLEO styling tips and why there’ s no such thing as bor­ing hair. Why was it im­por­tant for I GK Hair to be sul­phate - , gluten-, para ben-and cru­elty-free? Franc kIzqui er do: Bot­tom line, you don’t need[ toxic] in­gre­di­ents to make great hair prod­ucts. And it may even be safer as up to 60% of what you put on your skin is ab­sorbed into your body. This just feels like the bet­ter choice.

What can we do to never have bor­ing hair ? Leo Izquierdo: Our phi­los­o­phy is “No Bor­ing Hair. Ever .” and it means that no hair style is bor­ing. You shouldn’t feel tied to a cer­tain style. Whether you want to roll out of bed and go with your nat­u­ral tex­ture, or try some­thing new, we think it’ s great, pow­er­ful and you should own it. We give you the prod­ucts to get those looks with min­i­mal ef­fort.

How has work­ing for run ways and photo shoots in­flu­enced the prod­ucts? Leo: They re­quire high­per­for­mance prod­ucts that can achieve a dra­matic ef­fect. Our prod­ucts are made f or real women and ef­fort less styling, but also work well for shoot sort he run­way.

My hair is flat and limp. Help! Chase Kusero: Add some vol­ume and tex­ture at the roots and through­out hair to keep fine hair look­ing full. For max­i­mum vol­ume, ap­ply 30,0 00 Feet Vol­ume Pow­der. Spray roots and mas­sage in, or put in your mid-length sand ends for all-over full­ness. For an easy undo ne look, try the Beach Club Vo­lu­miz­ing Tex­ture Spray at t he roots and allover hair. S crunch in, or t wist and spray small sec­tions f or more de­fined waves.

1/4 of I GK Hair’s founders, Leo Izquierdo, work­ing on a model

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