Lock and Loaded
Cool- girl #hairgoals, here we come!
Time to pull the trigger when it comes to I GK
“Whether you want to roll out of bed and go with your natural texture or try something new, we think it’s great, powerful and you should own it.” — Leo Izquierdo
The guys behind I GK know hair care. Hairstylists Aaron Grenia, Franck and Leo I zquierdo and Chase Kusero launched I GK hair two years ago to stratospheric success, thanks to their cruelty-free, no-nasties formulas, In sta-worthy packaging and leg ions of fans in the beauty-vlogging community. Because each gorgeous bottle caters to very specific hair needs, once you’ve found your hair bae, you’ll be faithful. The founders reveal to# TeamCLEO styling tips and why there’ s no such thing as boring hair. Why was it important for I GK Hair to be sulphate - , gluten-, para ben-and cruelty-free? Franc kIzqui er do: Bottom line, you don’t need[ toxic] ingredients to make great hair products. And it may even be safer as up to 60% of what you put on your skin is absorbed into your body. This just feels like the better choice.
What can we do to never have boring hair ? Leo Izquierdo: Our philosophy is “No Boring Hair. Ever .” and it means that no hair style is boring. You shouldn’t feel tied to a certain style. Whether you want to roll out of bed and go with your natural texture, or try something new, we think it’ s great, powerful and you should own it. We give you the products to get those looks with minimal effort.
How has working for run ways and photo shoots influenced the products? Leo: They require highperformance products that can achieve a dramatic effect. Our products are made f or real women and effort less styling, but also work well for shoot sort he runway.
My hair is flat and limp. Help! Chase Kusero: Add some volume and texture at the roots and throughout hair to keep fine hair looking full. For maximum volume, apply 30,0 00 Feet Volume Powder. Spray roots and massage in, or put in your mid-length sand ends for all-over fullness. For an easy undo ne look, try the Beach Club Volumizing Texture Spray at t he roots and allover hair. S crunch in, or t wist and spray small sections f or more defined waves.
1/4 of I GK Hair’s founders, Leo Izquierdo, working on a model