Keep Calm and Happy On
This latest foundation is set to put you in a good mood
The air in metropolitan Shanghai was gray and hazy, but at 800 Show, the Benefit Happy House was in full swing complete with a ball pit and interactive spots, all in 50 shades of pink and then some .2018 has been a buzzy year for the San Franciscan brand, steadily launching products that get beauty junkies all over the globe hitting‘ Add to Cart ’. But with media and beauty influence rs from ten countries congregating in China, it was clear that this launch is ma-jor.
Thanks to internet beauty sleuths, we got a first peek at Benefit’ s latest Hello Happy Soft Blur Foundation via In sta account @Trend mood 1, and the comment section was flooded with concern over its twelve-shade offering( Malaysia carries ten. Forty is the new industry standard) but the tightly-edited range was intentional and
Benefit has done all the leg work to ensure everyone gets a piece of the beauty cake by conducting multiple tests against various skin tones. Housed inane moj i-like plastic bottle, Hello Happy is an easy foundation to work with. The silky liquid goes on smoothly with buildable coverage, feels like nothing on skin and one can easily customise the finish by adding lu mini sing/ self-tanning/ matt if ying drops. Despite its cheeky, playful exterior, Hello Happy is reliable no matter what your needs—like aB FF!
“Everybody is living with filters ,” mused Julie Bell , Benefit ’ s exuberant Executive Vice President Of Global Marketing — and don’t we know it. Ever in tune with millennials , Benefit ran with the idea of creating a foundation that acts as an IR L VS CO filter using soft-focus optical blurring spheres so skin appears smooth and fresh. Julie shared wise words with # TeamCLEO on what true beauty really is and why Hello Happy is set to be your new go-to foundation.
What was the i dea behind Hello Happy?
We knew i t was t i me t hat we had to do a more modern f oundation and we wanted i t to have Benefit ’ s DNA. We wanted to study skin tones f rom all over t he world and spent t wo years on t hat before we even star ted working on t he product. We wanted to keep i t ver y easy and approachable. We were able to t arget t welve shades t hat address ever yone f rom t he deeper spectrum to t he l i ghter end.
What makes Hello Happy dif ferent?
Hello Happy gives you t his natural blurring ef f ect , which i s great especially i n Asia where I t hink ever ybody wants to l ook l i ke t hemselves only better. We wanted to keep t he f ormula l i ghtweight so we developed t hese ver y special sof t- f ocus optical blurring spheres. It’ s a combination of three different powders that makes the foundation glide on your skin.
How does Hello Happy convey Benefit ’s message of i nstant beauty solutions?
This foundation is so Benefit. It’ s all happy, happy, happy! I think the fact that there are only twelve colours makes it instantly easy to find your shade. We’ve simplified everything. We’ re not talking high technology or special application. Instant beauty solutions= super easy. I can put it on and it will solve my beauty dilemma.
What i nspired Hello Happy’s name and packaging?
When we name a product, i t all star t s with a stor y tellin g. We knew we wanted a beautiful , natural- l ooking f oundation. I f you put t his on, how does i t make your skin l ook? You’re happy. Ever yone wants to be happy. The name really came f rom an aspirational aspect of how you f eel when you wear t his f oundation.
You’ve been with Benefit f or a l ong ti me now. What advice for having a successful career?
The most important thing is to be passionate and believe in what you do because if you have passion, you can do anything. It’ s really important to stay true to who you are. Build your strengths, and your opportunities will come along. If you go towards your passion, you can do anything you put your mind to.
How would you define tr ue beauty?
True beauty comes from within, it’ s the ability to f eel really great about yourself. Make- up allows and helps you to do it. It’ s not the answer, it’ s just a tool. But the most important thing that every girl should do is feel great about who she is, embrace and celebrate herself.
Julie Bell recommends applying Hello Happy with your fingers, blending out from the nose outwards.
A ballin’ good time with amazing skin
Clap along if you feel like happiness is for you
Benefit ’s very own Executive Vice President of Global Marketing