So You Want My Job?
Amy Zheng turned to amazing when her team created one of the countr y ’s healthiest snack food l abels.
Meet Amy Zheng and her Amazin’ granolas
”You become a mentor, and coach, who has overview of the playing field, directing your team where to go.”
What i mpact has Amazin’ Graze made on the l ocal snacking scene?
For urban working professionals i n KL t hat are health conscious , I f eel t hat we are becoming more and more well- known i n t hat circle. However, we are stil l f ar f rom reaching people outside t hat group, and outside of t he Klang Valley. As we grew, we also became motivated to create an i nternational brand t hat Malaysians , and Asians , can be proud of. We want to change t he perception t hat Malaysian and Asian products are l ow qualit y or copies of t he real deal and show t he whole world to see t hat Malaysian products can be i nnovative and high qualit y.
What i nspired Amazin’ Graze?
Amazin’ Graze has i ntegrated t he best of Melbourne and Kuala Lumpur — we were i nspired by t he plethora of healthy f ood choices i n Melbourne and f elt t hat consumers i n Malaysia/Asia were missing out. We are also ver y Asian i n t he sense we t r y to use Asian f l avours and i ngredients l i ke pandan, coconut, gula melaka where possible. Overall , I t hink t hat t he confluence of both cultures has resulted i n t he creativit y t hat you see today. What have you l earned about being the founder of your own company? A l ot of people can be f ounders — j ust star t a business! The biggest challenge i s when you star t hiring and building a team. You have to star t delegating. You become a mentor, and coach, who has over view of t he playing f i eld , directing your team where to go and what strategy to play. Any advice on being an entrepreneur? Sometimes, i t ’ s more i mportant to f i nd t he r i ght par t ner t han having t he per f ect product. Assuming t he product has potential , I would recommend t hat you f i nd someone who can soldier t hrough t his j ourney with you.
Amazing things by Amy Zheng
Not just granolas, dive into some nutty snacks too!
Amy with co- founders Sabrina How and Ching Yi Lee
Choose a granola variety box (RM27.90) for brekkie, or pick up a nut mix (RM12.90 each) for a party!