Form meets func­tion

The new Malaysian de­signer who wants you to wear his pieces for­ever

ELLE (Malaysia) - - RADAR - Shop the pieces at wei­haoy­

Only two sea­sons in, and new la­bel wei­haoy­ong (WHY) is al­ready an in­trigu­ing new prospect on the Malaysian fash­ion scene. Helmed by Saba­han and ESMOD Kuala Lumpur grad­u­ate Aaron Yong, the la­bel has an aes­thetic that is res­o­lutely mod­ern, but with­out gim­mickry. Tailor­ing forms the back­bone of wei­haoy­ong’s A/W ’17 col­lec­tion, in an earthy pal­ette of rust, oat­meal and cream, with shots of sky blue.

What sparked your in­ter­est in fash­ion?

It was never re­ally my in­ten­tion. It all started when I won a schol­ar­ship in a com­pe­ti­tion, and the rest just fell into place. Op­por­tu­ni­ties came along the way and I grabbed them when I could. Hence, here I am with my own la­bel. If I wasn’t pur­su­ing this path, I would most prob­a­bly end up be­ing an ar­chi­tect. Or per­haps a botanist.

De­scribe the wei­haoy­ong woman.

WHY women are strong, in­de­pen­dent and straight­for­ward, and WHY style cel­e­brates their self-ac­cep­tance and un­con­ven­tional beauty. Al­though the in­spi­ra­tions are sea­sonal, I would like for the gar­ments to be time­less. A rein­ven­tion of the clas­sics; state­ment pieces that will stand the test of time.

Are form and con­struc­tion a wei­haoy­ong sig­na­ture?

In­deed they are. With a de­sign phi­los­o­phy based on the ar­chi­tec­tural idea of Bru­tal­ism, we be­lieve that form fol­lows func­tion. The con­struc­tions and cut­tings are formed with the min­i­mal num­ber of pieces while re­spect­ing the “flow” of a gar­ment. The la­bel strives for ver­sa­til­ity within an ev­ery­day wardrobe, pro­vid­ing prac­ti­cal and has­sle-free sta­ple pieces that don’t need con­stant main­te­nance.

Your S/S ’17 col­lec­tion in­cor­po­rated the use of old denim. Will sus­tain­abil­ity con­tinue to be a theme in your col­lec­tions?

Yes, how­ever sus­tain­abil­ity usu­ally comes at a price. Small busi­nesses like ours are un­able to pro­duce high tech sus­tain­able ma­te­ri­als in a min­i­mum quan­tity. For the time be­ing, we’ve in­cor­po­rated tech­niques which in­volve the idea of sus­tain­abil­ity. Left­over scraps from gar­ment pro­duc­tion are shred­ded and turned into yarns for our hand­made knitwear. We also use in­no­va­tive pat­tern cut­ting tech­niques to re­duce the wastage of ma­te­ri­als.

De­scribe your la­bel’s style di­rec­tion.

The brand has al­ways been in­spired by the idea of em­pow­er­ment and self-ap­pre­ci­a­tion. We want the gar­ments to bring out the best in the wearer and not over­shadow her.

WHo Aaron Yong, cre­ative di­rec­tor of wei­haoy­ong WHat Dis­cussing the ideas be­hind his new fash­ion la­bel Brand phi­los­o­phy “We are re­ally hop­ing en­cour­age slow fash­ion, pieces which last rather than dis­pos­able fash­ion.”

wei­haoy­ong’s A/W ’17 cam­paign drew in­spi­ra­tion from the work of Bel­gian sur­re­al­ist René Magritte

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