Tell time your way with the new Bulgari Twist Your Time collection
The luxe new way to customise your watch, Marc Jacobs’ new groove and Coach’s favourite all-American girl
When a timepiece as recognisable as the Bulgari Serpenti is in need of an update, the house doesn’t just look to change one or two elements like a strap colour or a sprinkling of diamonds. The Twist Your Time collection takes the sleek, serpentine watch case and transforms it into a jewel-like wrist charm that can slide on and off different interchangeable wraparound straps.
With 312 possible variations, this is not a watch for the indecisive. First, choose a case in either steel or pink gold. Diamonds or no diamonds? (We say diamonds, always.) Then a choice between black, red, green or white mother-of-pearl for the face – for extra interest, each winding crown is studded with a cabochon rubellite.
Then the real fun: choosing your double wraparound strap, either from glossy Karung skin or calfskin. Karung is a non-venomous water snake known for its thin, supple skin – here it’s coloured with natural pigments in a meticulous tanning process, before being finished with a slick of varnish. The Karung straps come in black, red, white, green or chestnut brown, while the calfskin leather straps are available in sapphire blue, agate white, ruby red, sandy beige, black or emerald green. And of course, there’s no reason to stop at just one strap. With such an easily transformable timepiece, why would you?
Choose from different shades of Karung skin or calfskin for the strap
From top: Serpenti watch in steel with diamonds and white Karung leather strap, Serpenti watch in rose gold with green Karung leather strap and Serpenti watch in rose gold with diamonds and brown Karung leather strap, all Bulgari