Do it with heart
Shine, sparkle and a whole lot of heart make for a jewellery collection we can’t get enough of. By Andrea Tim
Pandora takes a fresh new direction
You probably know Pandora for its charm bracelets, but the Danish jewellery brand’s first ever product was actually a simple silver ring. And that simplicity remains a hallmark of Pandora’s extensive range of charms, bracelets, necklaces and earrings, as its newest collections show. Sterling silver will always be at the heart of the brand, but now 14k gold and Pandora Rose (an exclusive blend of metals that results in a pink-gold hue) join the repertoire. And instead of limiting you to one or two new trends for the season, Pandora lets you take the helm in building something that is truly yours.
Vintage-inspired teardrop, wishbone and heart shapes appear frequently across rings and earrings, while clean geometric shapes show off Pandora’s minimalist side. Of course, charms are integral in any Pandora collection – cubic zirconia, glitter or cream enamel, and Murano glass decorate the beautiful pieces that make every bracelet unique.
The cutest range has to be Puzzle Heart, a collection of stackable, interlocking rings featuring solid hearts and embellished heart frames. Also new to the fold is the Pandora Moments Open Bangle, a reiteration of the classic bracelet. The bangle goes nearly all the way around the wrist, ending in twistto-open, interchangeable clasps – it’s chic enough to be worn unadorned, or loaded with charms if you want. Again, you call the shots.
The Winter 2017 collection, which we previewed along with the Autumn line in Hong Kong last June, offers the same sentiment with clean, polished designs. Pandora looked to the night sky for inspiration in many of its Winter pieces, which will be out in November, just in time for Christmas. The blazing
trail of a shooting star is mimicked in an ‘open’ ring and the dangling pendant of a necklace and drop earrings. Vivid jewel hues – red, blue and green – are unexpected additions that lend a festive vibe.
But at Pandora, where timeless designs rule, ‘seasons’ is really a superficial concept. Pandora global PR director Vita Clausen counts seven collections a year, but even she admits that, ultimately, old and new always go hand in hand. “We want women to be able to hold onto the jewellery that they have had for many years,” Clausen tells us. “You don’t have to go out and buy new things all the time. You can style a new purchase with your old jewellery, which I think is very important because jewellery is so personal. You really have to be able to style up and down, depending on your mood and the occasion.”
Ekin Cheng and Charlene Choi at the grand launch of Pandora’s Autumn and Winter 2017 collections in Hong Kong in June
Mixing metals is key in Pandora's Autumn 2017 collection
Pandora drew inspiration from a shooting star for this ring
Teardrop and wishbone shapes show off Pandora's minimalist side