Vita Clausen Pan­dora’s global PR di­rec­tor talks us through the new col­lec­tions

ELLE (Malaysia) - - STYLE -

How does the new cam­paign, #DoSeeTheWon­der­ful, re­flect Pan­dora’s aim to em­power women?

We’re about cel­e­brat­ing women around the world. For 2017, we look at what in­spires women, what is go­ing on out there in the world, what is im­por­tant for our lives. We want to cel­e­brate you, make you be­lieve in who you are and be true to who you are. We are a global brand, so we do see that women love the same jew­ellery around the world. They have the same val­ues.

What in­spired Pan­dora’s Au­tumn/Win­ter 2017 col­lec­tions?

For Au­tumn, the de­sign team got in­spi­ra­tion from na­ture, art, ex­hi­bi­tions, women around the world, ar­chi­tec­ture, IT – ev­ery­where. The key trends are metallics and blush­ing hues – pink is the new black! – and geo­met­ric shapes.

Does Pan­dora have any ded­i­cated char­i­ta­ble ef­forts around the globe?

We have many dif­fer­ent on­go­ing char­i­ta­ble ef­forts. Pan­dora in the UK in­vests a lot in, for ex­am­ple, breast cancer re­search – this is also the same across many of our mar­kets. In Thai­land, where we have our craft­ing fa­cil­i­ties, we in­vest a lot to sup­port the Thai com­mu­nity. A cou­ple of months ago, our team went out and helped paint and ren­o­vate the schools around our craft­ing fa­cil­i­ties.

Tell us about the heart of Pan­dora.

It’s about per­sonal ex­pres­sion. For us, it’s re­ally im­por­tant that if you want to have a big state­ment, you can wear one big ring or stack a few smaller rings, for ex­am­ple. What we do is give you as many com­bi­na­tions as pos­si­ble, just by styling your jew­ellery dif­fer­ently. It’s about who you are and what you want to ex­press as a woman.

Newspapers in English

Newspapers from Malaysia

© PressReader. All rights reserved.