Vita Clausen Pandora’s global PR director talks us through the new collections
How does the new campaign, #DoSeeTheWonderful, reflect Pandora’s aim to empower women?
We’re about celebrating women around the world. For 2017, we look at what inspires women, what is going on out there in the world, what is important for our lives. We want to celebrate you, make you believe in who you are and be true to who you are. We are a global brand, so we do see that women love the same jewellery around the world. They have the same values.
What inspired Pandora’s Autumn/Winter 2017 collections?
For Autumn, the design team got inspiration from nature, art, exhibitions, women around the world, architecture, IT – everywhere. The key trends are metallics and blushing hues – pink is the new black! – and geometric shapes.
Does Pandora have any dedicated charitable efforts around the globe?
We have many different ongoing charitable efforts. Pandora in the UK invests a lot in, for example, breast cancer research – this is also the same across many of our markets. In Thailand, where we have our crafting facilities, we invest a lot to support the Thai community. A couple of months ago, our team went out and helped paint and renovate the schools around our crafting facilities.
Tell us about the heart of Pandora.
It’s about personal expression. For us, it’s really important that if you want to have a big statement, you can wear one big ring or stack a few smaller rings, for example. What we do is give you as many combinations as possible, just by styling your jewellery differently. It’s about who you are and what you want to express as a woman.