A HIGHER POWER
Of all Autumn/Winter launches, lipsticks are the most compelling, and NARS’ daring new Powermatte Lip Pigments may just be a frontrunner. One swipe reveals the hi-tech formulation’s stunning texture and finish. In an exclusive interview, François Nars, the radical makeup artist and photographer behind the brand, tells all about his elevation of the matte lip colour game.
Why did you decide to launch Powermatte Lip Pigment?
I think lip colour, in general, is the most fun cosmetic. Virtually every colour and texture can be worn in a flattering way. I think you cannot have too many lip colours. It’s a great cosmetic to experiment with in terms of creativity so it’s good to have a variety of textures on hand: from glosses to creams and mattes.
What’s the best feature of Powermatte Lip Pigment?
Certainly, the texture. So many matte lip colours last a long time, but are not comfortable to wear. We worked hard to make sure it was lightweight, it creates a very matte effect but it’s comfortable on the lips. Also, the doe-foot applicator was created especially for NARS, it gives a really precise application.
Why did you select Bella Hadid as the campaign model?
For me, choosing a model is a part of the making of cosmetics; it’s part of the creative process... I love Bella. She has a very strong and powerful look that I think is very well suited to a bold product, like Powermatte.
Why did you decide to launch the Precision Lip Liner?
I have wanted to update our lip liner for a while, but the technology wasn’t there. Finally, I found a formula that I thought really improved on the product. Our new lip liner is moisturising but still lasts. And we’ve extended the shade range so now there’s a lip liner to match pretty much every lip colour in our collection.
How important is lip liner in creating a look?
Lip liner is essential in creating a strong, long-lasting look. Makeup is all about layering – if you want something to stay on, you have to build it up using various products and formulas. And lip liner is so versatile, it can be applied as a base layer, an all over lip colour or on top of other lip products.
Bella Hadid fronts the Powermatte campaign
NARS Powermatte Lip Pigment in Walk This Way, RM97
NARS Precision Lip Liner in Juan Le Pins, RM91