Do it with heart

Shine, sparkle and a whole lot of heart make for a jew­ellery col­lec­tion we can’t get enough of. By An­drea Tim

ELLE (Malaysia) - - STYLE FEATURE -

You prob­a­bly know Pan­dora for its charm bracelets, but the Dan­ish jew­ellery brand’s first ever prod­uct was ac­tu­ally a sim­ple sil­ver ring. And that sim­plic­ity re­mains a hall­mark of Pan­dora’s ex­ten­sive range of charms, bracelets, neck­laces and ear­rings, as its new­est col­lec­tions show. Ster­ling sil­ver will al­ways be at the heart of the brand, but now 14k gold and Pan­dora Rose (an ex­clu­sive blend of met­als that re­sults in a pink-gold hue) join the reper­toire. And in­stead of lim­it­ing you to one or two new trends for the sea­son, Pan­dora lets you take the helm in build­ing some­thing that is truly yours.

Vin­tage-in­spired teardrop, wish­bone and heart shapes ap­pear fre­quently across rings and ear­rings, while clean geo­met­ric shapes show off Pan­dora’s min­i­mal­ist side. Of course, charms are in­te­gral in any Pan­dora col­lec­tion – cu­bic zir­co­nia, glit­ter or cream enamel, and Mu­rano glass dec­o­rate the beau­ti­ful pieces that make ev­ery bracelet unique.

The cutest range has to be Puz­zle Heart, a col­lec­tion of stack­able, in­ter­lock­ing rings fea­tur­ing solid hearts and em­bel­lished heart frames. Also new to the fold is the Pan­dora Mo­ments Open Ban­gle, a re­it­er­a­tion of the clas­sic bracelet. The ban­gle goes nearly all the way around the wrist, end­ing in twistto-open, in­ter­change­able clasps – it’s chic enough to be worn un­adorned, or loaded with charms if you want. Again, you call the shots.

The Win­ter 2017 col­lec­tion, which we pre­viewed along with the Au­tumn line in Hong Kong last June, of­fers the same sen­ti­ment with clean, pol­ished de­signs. Pan­dora looked to the night sky for in­spi­ra­tion in many of its Win­ter pieces, which will be out in Novem­ber, just in time for Christ­mas. The blaz­ing

trail of a shoot­ing star is mim­icked in an ‘open’ ring and the dan­gling pen­dant of a neck­lace and drop ear­rings. Vivid jewel hues – red, blue and green – are un­ex­pected ad­di­tions that lend a fes­tive vibe.

But at Pan­dora, where time­less de­signs rule, ‘sea­sons’ is re­ally a su­per­fi­cial con­cept. Pan­dora global PR di­rec­tor Vita Clausen counts seven col­lec­tions a year, but even she ad­mits that, ul­ti­mately, old and new al­ways go hand in hand. “We want women to be able to hold onto the jew­ellery that they have had for many years,” Clausen tells us. “You don’t have to go out and buy new things all the time. You can style a new pur­chase with your old jew­ellery, which I think is very im­por­tant be­cause jew­ellery is so per­sonal. You re­ally have to be able to style up and down, depend­ing on your mood and the oc­ca­sion.”

Ekin Cheng and Char­lene Choi at the grand launch of Pan­dora’s Au­tumn and Win­ter 2017 col­lec­tions in Hong Kong in June

Mix­ing met­als is key in Pan­dora's Au­tumn 2017 col­lec­tion

Pan­dora drew in­spi­ra­tion from a shoot­ing star for this ring

Teardrop and wish­bone shapes show off Pan­dora's min­i­mal­ist side

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