How does the new cam­paign, #DoSeeTheWon­der­ful, re­flect Pan­dora’s aim to em­power women?

ELLE (Malaysia) - - STYLE FEATURE -

We’re about cel­e­brat­ing women around the world. For 2017, we look at what in­spires women, what is go­ing on out there in the world, what is im­por­tant for our lives. We want to cel­e­brate you, make you be­lieve in who you are and be true to who you are. We are a global brand, so we do see that women love the same jew­ellery around the world. They have the same val­ues.

Vita Clausen Pan­dora’s global PR di­rec­tor talks us through the new col­lec­tions

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