How does the new campaign, #DoSeeTheWonderful, reflect Pandora’s aim to empower women?
We’re about celebrating women around the world. For 2017, we look at what inspires women, what is going on out there in the world, what is important for our lives. We want to celebrate you, make you believe in who you are and be true to who you are. We are a global brand, so we do see that women love the same jewellery around the world. They have the same values.
Vita Clausen Pandora’s global PR director talks us through the new collections