the To­tal­ity

Let’s just call Rihanna what she is: the coolest woman on the planet, with beauty, tal­ent, at­ti­tude and per­sonal style to spare. Here, the megas­tar an­swers ques­tions from a cross-sec­tion of her fa­mous fans

ELLE (Malaysia) - - COVER STAR - In­ter­view Jen­nifer Vine­yard Pho­tog­ra­phy Sølve Sundsbø Styling David Van­de­wal

Some­where be­tween re­leas­ing her de­but sin­gle Pon de Re­play (to blitzkrieg ef­fect) in 2005 and sit­ting down to dis­cuss in­ter­na­tional ed­u­ca­tion with Em­manuel Macron in 2017, Rihanna has be­come much more than a pop star. The mu­sic is still ab­so­lutely vi­tal, yes – her eighth al­bum, Anti, which has been kick­ing up dust on the dance charts since it dropped last year, was deemed by Forbes to be one of the most suc­cess­ful record­ings of all time – but as an icon, she rep­re­sents some­thing far greater: what a woman can achieve when she tack­les her ca­reer, and her life, on her own terms. Rihanna is al­ways fear­lessly, un­apolo­get­i­cally her­self, whether she’s mak­ing mav­er­ick fash­ion choices on the red car­pet, call­ing out body shamers, or adding yet an­other un­mis­tak­ably RiRi-stamped en­deav­our to her string of (singer-ac­tress­de­signer-en­tre­pre­neur-phi­lan­thropist-etcetera-etcetera) hy­phen­ates.

We can now add beauty mogul to that list. The singer has poured her un­com­pro­mis­ing at­ti­tude into a much-awaited makeup line, Fenty Beauty by Rihanna, which launched with a big bang of 91 prod­ucts on Septem­ber 8 at Sephora (cue crazy lines) and on the brand’s web­site (in­ter­net = bro­ken). Its fo­cus, per­haps sur­pris­ingly from a prac­ticed maquil­lage pea­cock who has been known to rock vivid blue and ink-black lip­stick with de­fi­ant flair, is gleam­ing, satiny, flaw­less skin, built around an as­sort­ment of user­friendly high­light­ing and con­tour­ing sticks, and a whop­ping 40 shades of foun­da­tion. “The big­gest void I’ve found in the in­dus­try is the lack of va­ri­ety in foun­da­tion shades,” Rihanna tells us. “That’s one of the things that was most im­por­tant to me – to make sure ev­ery­one was in­cluded.” It’s a nod, too, to the com­plex­ion-per­fect­ing gate­way drug that ush­ered the Bar­ba­dos na­tive into beauty in the first place: “Foun­da­tion was the first prod­uct I ever owned,” she says. “It was like magic, and I’ve been in love with makeup ever since.”

Avidly hands-on through­out the col­lec­tion’s de­vel­op­ment, Rihanna helmed ev­ery­thing from the play­ful name se­lec­tion (there’s a gold pow­der high­lighter, for in­stance, dubbed Tro­phy Wife) to the pack­ag­ing, which, like its cre­ator, is mul­ti­fac­eted, with tough, graf­fiti-in­spired outer boxes open­ing onto sleek, stream­lined, sweetly pretty in­di­vid­ual prod­ucts. “There are plenty of op­tions out there when it comes to makeup,” Rihanna says. “My ap­proach with Fenty Beauty was just to do things my way.” –April Long

Gold-tone brass ear­ring and jersey boots, both Ba­len­ci­aga. Gold stud ear­ring, ap­prox. RM2,550, Spinelli Kil­collin, spinel­lik­il­ Ver­meil rings, ap­prox. RM4,820 (for set of three), Char­lotte Ch­es­nais, char­lot­tech­es­nais. fr. Small hoop ear­ring (worn through­out), Rihanna’s own

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