A HIGHER POWER

ELLE (Malaysia) - - BEAUTY NEWS -

Of all Au­tumn/Win­ter launches, lip­sticks are the most com­pelling, and NARS’ dar­ing new Pow­er­matte Lip Pig­ments may just be a fron­trun­ner. One swipe re­veals the hi-tech for­mu­la­tion’s stun­ning tex­ture and fin­ish. In an ex­clu­sive in­ter­view, François Nars, the rad­i­cal makeup artist and pho­tog­ra­pher be­hind the brand, tells all about his el­e­va­tion of the matte lip colour game. Why did you de­cide to launch Pow­er­matte Lip Pig­ment? I think lip colour, in gen­eral, is the most fun cos­metic. Vir­tu­ally ev­ery colour and tex­ture can be worn in a flat­ter­ing way. I think you can­not have too many lip colours. It’s a great cos­metic to ex­per­i­ment with in terms of cre­ativ­ity so it’s good to have a va­ri­ety of tex­tures on hand: from glosses to creams and mattes. What’s the best fea­ture of Pow­er­matte Lip Pig­ment? Cer­tainly, the tex­ture. So many matte lip colours last a long time, but are not com­fort­able to wear. We worked hard to make sure it was light­weight, it cre­ates a very matte ef­fect but it’s com­fort­able on the lips. Also, the doe-foot ap­pli­ca­tor was cre­ated es­pe­cially for NARS, it gives a re­ally pre­cise ap­pli­ca­tion. Why did you se­lect Bella Ha­did as the cam­paign model? For me, choos­ing a model is a part of the mak­ing of cos­met­ics; it’s part of the cre­ative process... I love Bella. She has a very strong and pow­er­ful look that I think is very well suited to a bold prod­uct, like Pow­er­matte. Why did you de­cide to launch the Pre­ci­sion Lip Liner? I have wanted to up­date our lip liner for a while, but the tech­nol­ogy wasn’t there. Fi­nally, I found a for­mula that I thought re­ally im­proved on the prod­uct. Our new lip liner is mois­tur­is­ing but still lasts. And we’ve ex­tended the shade range so now there’s a lip liner to match pretty much ev­ery lip colour in our col­lec­tion. How im­por­tant is lip liner in cre­at­ing a look? Lip liner is es­sen­tial in cre­at­ing a strong, long-last­ing look. Makeup is all about lay­er­ing – if you want some­thing to stay on, you have to build it up us­ing var­i­ous prod­ucts and for­mu­las. And lip liner is so ver­sa­tile, it can be ap­plied as a base layer, an all over lip colour or on top of other lip prod­ucts.

Bella Ha­did fronts the Pow­er­matte cam­paign

François Nars

NARS Pow­er­matte Lip Pig­ment in Walk This Way, RM97

NARS Pre­ci­sion Lip Liner in Juan Le Pins, RM91

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