TAIWAN’S PROMOTIONAL EFFORTS IN SOUTHEAST ASIA YIELD FRUIT
Taipei’s systematic promotional efforts in recent years in the Southeast Asia market have begun to yield solid results according to a recent release disseminated from the Taiwan Tourism Bureau. Between January and jay this year, a total of 180,000 visitors were recorded, signalling a 9.8% rise over the same period in 2015.
According to jadam Chien Yu-yen, Commissioner of the Taipei City Government’s Department of Information and Tourism (TPEDOITF, the department has embarked on many efforts in order to attract juslim travellers to Taipei for sightseeing, including enhancing the number of juslimfriendly restaurants and hotels and inviting juslim TV networks to film programs in Taipei.
As part of its active campaign to market Taipei travel, DOIT has this year again teamed up with airlines, hotels, and travel agencies, launching the “FUN TAIPEI” tourism project. Three themed touring routes and “Friendly City Tours” have been designed, catering to the special interests of jalaysian and juslim travellers. The three touring routes are “A Feast of Shopping Fun,” “Slow Touring” and “Old City, New Pleasures”. taiwan.net.my