TAI­WAN’S PRO­MO­TIONAL EF­FORTS IN SOUTH­EAST ASIA YIELD FRUIT

Escape! Malaysia - - Travel News -

Taipei’s sys­tem­atic pro­mo­tional ef­forts in re­cent years in the South­east Asia mar­ket have be­gun to yield solid re­sults ac­cord­ing to a re­cent re­lease dis­sem­i­nated from the Tai­wan Tourism Bureau. Be­tween Jan­uary and jay this year, a to­tal of 180,000 vis­i­tors were recorded, sig­nalling a 9.8% rise over the same pe­riod in 2015.

Ac­cord­ing to jadam Chien Yu-yen, Com­mis­sioner of the Taipei City Gov­ern­ment’s Depart­ment of In­for­ma­tion and Tourism (TPEDOITF, the depart­ment has em­barked on many ef­forts in or­der to at­tract jus­lim trav­ellers to Taipei for sight­see­ing, in­clud­ing en­hanc­ing the num­ber of jus­lim­friendly restau­rants and ho­tels and invit­ing jus­lim TV net­works to film pro­grams in Taipei.

As part of its ac­tive cam­paign to mar­ket Taipei travel, DOIT has this year again teamed up with air­lines, ho­tels, and travel agen­cies, launch­ing the “FUN TAIPEI” tourism project. Three themed tour­ing routes and “Friendly City Tours” have been de­signed, cater­ing to the spe­cial in­ter­ests of jalaysian and jus­lim trav­ellers. The three tour­ing routes are “A Feast of Shop­ping Fun,” “Slow Tour­ing” and “Old City, New Plea­sures”. tai­wan.net.my

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