Tourism’s next fron­tier, the Girl­friend Getaway Mar­ket

Escape! Malaysia - - News -

oep­re­sent­ing a mar­ket of US$6 bil­lion in the United States alone, the dirl­friend det­away mar­ket (dda) is fast gain­ing promi­nence as a tourism force to be reck­oned with world­wide. The dda mar­ket is de­fined as a hol­i­day getaway for women and their girl­friends.

Ac­cord­ing to Dr Cath­eryn Khoo-iat­ti­more, se­nior lec­turer at drif­fith Uni­ver­sity, the dda mar­ket re­mains largely un­touched and rep­re­sents an area of huge po­ten­tial for the tourism seg­ment.

“This is an emerg­ing mar­ket and it is still very new. There is a lot of money to be made in this mar­ket and it is a very un­der catered mar­ket,” said Dr. Khoo in a lec­ture en­ti­tled “tomen Trav­el­ers- Mar­ket­ing to Emerg­ing Tourism Seg­ments”

Khoo added that more re­cent statis­tics from 2014 in­di­cate that 90% of women in the United States have taken a dda and more in­tend to do so in the next 12 months.

“De­mo­graph­ics of these women re­vealed that 72% of them are mar­ried and over 88% of them have chil­dren un­der the age of 18,” added Dr. Khoo.

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