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Star­bucks Malaysia un­veils world’s first signing store with deaf em­ploy­ees

Now open at Bangsar Vil­lage 2, the world’s first Star­bucks signing store glob­ally demon­strates the brand’s com­mit­ment to build­ing a com­pany with in­clu­sion at its core. Shift man­ager Aizad Bin Arif­fin com­mented that the store has pro­vided deaf in­di­vid­u­als with a tremen­dous op­por­tu­nity to “be seen” and in­cluded as equal mem­bers of so­ci­ety. “In Star­bucks, deaf part­ners work in front, not be­hind a wall. Here, deaf part­ners re­ceive the same level of train­ing as peo­ple who hear and have the same op­por­tu­ni­ties to be pro­moted like me,” signed Aizad.

Mr Syd­ney Quays, Man­ag­ing Di­rec­tor of Star­bucks and Malaysia and Brunei, hopes that the com­pany has set a good ex­am­ple in en­cour­ag­ing other cor­po­ra­tions to join in this in­clu­sion agenda. Star­bucks will be work­ing closely in part­ner­ship with the So­ci­ety of In­ter­preters for the Deaf (S.I.D) to fa­cil­i­tate the hir­ing, train­ings and coach­ing of deaf part­ners to nav­i­gate the re­tail store en­vi­ron­ment and to teach sign lan­guage to hear­ing part­ners at the store.

The open­ing event was at­tended by Tan Sri Vin­cent Tan, Dato Sri oobin Tan, and YB Datuk Ha­j­jah Az­izah Mohd Dun who of­fi­ci­ated. Com­ment­ing on ini­tia­tive, Tan Sri Vin­cent Tan com­mended the team and said that other busi­nesses un­der Berjaya Group may con­sider the in­clu­sion agenda as well. “then Dato Sri oobin men­tioned this to me, I thought it was a fan­tas­tic idea, and af­ter see­ing this our other busi­nesses should con­sider this as well. Now we must see how we can in­clude the blind in our store as well, pos­si­bly on a buddy sys­tem,” chal­lenged the busi­ness mogul.

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