QUICK FIR­ING WITH GUIDO TERRENI, MAN­AG­ING DI­REC­TOR OF BVL­GARI WATCH BUSINESS UNIT.

Esquire Malaysia Watch Guide - - Special Report -

What are the fu­ture plans for Bul­gari Watch Di­vi­sion? Do you think it has reached its zenith?

We are just be­gin­ning. We have big plans for our watches. Cur­rently our watch di­vi­sion is con­tin­u­ing to grow. And we would like to grow in a big way as we have a lot of room to grow.

How has Octo been re­ceived in the mar­ket?

The company has put a lot of in­vest­ment into Octo. So far the re­sults have been re­ally more than an­tic­i­pated. And this year we in­tro­duced the Finis­simo, the watch with the thinnest move­ment, which we have in­vested three years into.

What do you think is the se­cret to Bul­gari’s suc­cess?

I must proudly point out that we have the Ital­ian flair, the abil­ity to add style that is con­tem­po­rary and ar­chi­tec­turally in­spired. The Ital­ian style with the Swiss know-how is the key to our suc­cess.

What per­cent­age of Bul­gari watches are men’s?

Men and women watches are about the same, and only 10 per­cent of them are com­pli­ca­tions.

What does it feel like to be to­tally in­de­pen­dent?

Our know-how and in­te­gra­tion may be com­plete, but we are never 100 per­cent in­de­pen­dent as it costs too much.

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