COURT­ING SUC­CESS

The CEO at Rado, Matthias Breschan, ex­plains how the com­pany makes the most of the ma­te­ri­als it uses and what ten­nis player Andy Mur­ray brings to the party.

Esquire Malaysia Watch Guide - - Interviews -

RADO BE­GAN 2015 in the Mid­dle East just as it does ev­ery year. As of­fi­cial time­keeper of the Mubadala World Ten­nis Cham­pi­onship, held at Zayed Sports City in Abu Dhabi, it has been a fre­quent vis­i­tor to the UAE for the past four years. Per­haps it is ironic that this year’s win­ner was Andy Mur­ray, who, along with his USD250,000 prize purse, would have re­ceived a Rado Hyper­Chrome Court Col­lec­tion Au­to­matic Chrono­graph in bril­liant blue, made from matt black high-tech ce­ramic, fit­ted with a rub­ber strap. As a brand am­bas­sador, he must al­ready have a few of them.

But per­haps this just shows the strength of the part­ner­ship, as each com­ple­ments the other well — Mur­ray a world-renowned ten­nis player and Rado a high-end Swiss watch­maker, al­ways look­ing for ways to push the ma­te­ri­als cur­rently used by the industry to their lim­its, most fa­mously ce­ramic. Rado’s CEO Matthias Breschan tells us what the rest of the year holds.

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