The CEO at Rado, Matthias Breschan, explains how the company makes the most of the materials it uses and what tennis player Andy Murray brings to the party.
RADO BEGAN 2015 in the Middle East just as it does every year. As official timekeeper of the Mubadala World Tennis Championship, held at Zayed Sports City in Abu Dhabi, it has been a frequent visitor to the UAE for the past four years. Perhaps it is ironic that this year’s winner was Andy Murray, who, along with his USD250,000 prize purse, would have received a Rado HyperChrome Court Collection Automatic Chronograph in brilliant blue, made from matt black high-tech ceramic, fitted with a rubber strap. As a brand ambassador, he must already have a few of them.
But perhaps this just shows the strength of the partnership, as each complements the other well — Murray a world-renowned tennis player and Rado a high-end Swiss watchmaker, always looking for ways to push the materials currently used by the industry to their limits, most famously ceramic. Rado’s CEO Matthias Breschan tells us what the rest of the year holds.