THE PI­LOT’S CHOICE

Bre­itling CEO Jean-Paul Gi­rardin on self-suf­fi­ciency and aes­thet­ics.

Esquire Malaysia Watch Guide - - Interviews -

Is be­com­ing self-suf­fi­cient the big­gest chal­lenge for you go­ing for­wards? The main chal­lenge to­day as an in­de­pen­dent brand is this: when you have the know-how, let it be known. We did our home­work re­gard­ing the de­vel­op­ment and pro­duc­tion of high qual­ity prod­ucts, but to­day if you don’t see a high-qual­ity prod­uct it’s worth noth­ing. Now the real bat­tle­field for us is the mar­ket. Dis­tri­bu­tion, mar­ket­ing, that’s why we’re here. I did a lot of vis­its just to let our knowl­edge be as known as pos­si­ble. That’s where we need to fight. We have to con­vince jewellers that it’s good for them to stock Bre­itling, and to push an in­de­pen­dent brand. We have to fight against very pow­er­ful peo­ple. The world watch mar­ket is not in­creas­ing by that much and to grow you need to gain mar­ket share. We know how to make good prod­ucts and we have to let it be known.

Newspapers in English

Newspapers from Malaysia

© PressReader. All rights reserved.