BETTER BY DESIGN
Alexandre Peraldi, design director of Baume et Mercier, on the secrets of classic design and the importance of perfect proportions.
in our DNA. When designing a watch, half the products are close to the history of the brand and the other half are a new proposal. It is important to keep that, as it identifies the brand in all creations. My goal is to create new watches to help future designers, in 20 or 30 years, for inspiration. It is our responsibility to continue this legacy.”
On maintaining the classic style:
“We do not change the colours or shapes that identify Baume. We only focus on the details. Also, the goal is still to keep the price competitive, so it’s a comfortable watch. For example, the Hampton collection from two or three years ago was not a success, but it was a good lesson for us to go back to classic lines such as the Clifton collection, for a union with our history.”
On looking to the brand’s history for inspiration: “For many years, we used old pieces for inspiration, but for the past three or four years we went further. Now when we are inspired by a model, we try to show that we are not stuck in the past and just maintaining our traditions. Now we communicate our story more, which is awesome. We were one of the first brands to design watches especially for women, creating the first pocket watch for a woman. We still try to be a brand targeting 50 percent women and 50 percent men.”