A NEW KEY
Arnaud Carrez, International Marketing and Communication Director, Cartier International, on international market and inspirations of Clé de Cartier.
On the differences of culture in terms of their perception of Cartier: Cartier is a global style; we do not have regional styles. It’s all about creating the most extraordinary pleasure around the world. We believe that Cartier women have the same desire and taste in jewellery, and they all want the best diamonds and gemstones globally. We are all about making a woman more beautiful with our jewellery, and the women around the world know that we only have their best interests at heart.
On challenges of global education of the Cartier watchmaking: