WAL­TER LANGE

Esquire Malaysia Watch Guide - - Brand Story -

Sixty-six is not an age where one would tra­di­tion­ally think of start­ing a busi­ness, but that’s ex­actly what Wal­ter Lange did. As the great grand­son of Fer­di­nand Adolph Lange, founder of A Lange & Söhne, it’s easy to sur­mise that he prob­a­bly felt a cer­tain re­spon­si­bil­ity to at least try. The man­u­fac­ture had been dor­mant for 40 years, as op­er­a­tions were halted first by the Cold War, and then by the di­vi­sion of Ger­many into East and West. It was only af­ter re­u­ni­fi­ca­tion that Lange en­ter­tained the idea of re­viv­ing the brand.

In 1990, Lange, to­gether with Gün­ter Blüm­lein, worked out a plan to re-es­tab­lish the brand. “We didn’t have much at that point,” he once re­called. “We had no watches that we could build and sell; we had no em­ploy­ees, no build­ing and no ma­chines. All we had was the vi­sion of once again craft­ing the world’s best watches in Glashütte.” Then, in 1994, the com­pany launched four watches and the rest is his­tory.

Wal­ter Lange passed away on Jan­uary 17, 2017, at the age of 92. Be­fore fall­ing ill, he was still very much a part of the brand as an am­bas­sador and a con­sul­tant—but per­haps, he de­scribed it best when he said: “I am the bridge to our past.”

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