This is not the founder of the brand, Louis-François Cartier, but rather his grandson and one of the three sons of Alfred Cartier. Louis Cartier and his two brothers were in charge of helping the company expand around the world. But for the purpose of this article, we are going to focus on Louis Cartier’s contribution to watchmaking within Cartier.
Cartier was passionate about mechanical pocket watches, and in 1904, he shifted his attention to wristwatches when his friend, the legendary aviation pioneer, Alberto Santos-Dumont, requested a watch that could be used during his flights. In 1911, the very first Santos wristwatches went on sale, and a year later, two more wristwatch models, the Baignoire and the Tortue were introduced. Another historic milestone for Cartier came in 1917 when the Tank was launched (this year marks its centenary).