Esquire Malaysia Watch Guide - - Brand Story -

While most of the brands with cen­turies of his­tory be­gan life in the nu­mer­ous watch­mak­ing towns that dot Switzer­land, Of­ficine Pan­erai got their start in Florence—all thanks to one man, Gio­vanni Pan­erai. Back in the 1860s, he opened the doors to his watch­maker’s shop on the Ponte alle Gra­zie in Florence. The premises served not only as a work­shop for Pan­erai, but also as the city’s first watch­mak­ing school. Later on, the shop was moved to its cur­rent lo­ca­tion in the Palazzo Ar­civescov­ile in Pi­azza San Gio­vanni, chang­ing its name to “Orologe­ria Svizzera” at the be­gin­ning of the 20th cen­tury.

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