Esquire Malaysia Watch Guide - - Brand Story -

To un­der­stand where the im­pec­ca­ble watch­mak­ing prow­ess of Parmi­giani Fleurier orig­i­nates, one only has to look at founder, Michel Parmi­giani. Born in Neuchâ­tel, he be­gan his ca­reer in restora­tion—a field of­ten re­served for the best and most skilled watch­mak­ers.

In 1976, while the rest of the watch in­dus­try was in the throes of the quartz cri­sis, he set up his own work­shop ded­i­cated to restora­tion. “When one has worked on as many won­ders of the past as I was lucky enough to do, it was sim­ply im­pos­si­ble to be­lieve that tra­di­tional watch­mak­ing would die out,” he ex­plains.

It was through the restora­tion of these out­stand­ing works of past masters that Parmi­giani got the skill, and later, the con­fi­dence to pur­sue his dreams of watch­mak­ing. He took each piece that he re­stored as a les­son, and soon, his rep­u­ta­tion led to the task of main­tain­ing the Mau­rice-Yves San­doz col­lec­tion in the ’80s. This was where he met Pierre Lan­dolt, pres­i­dent of the San­doz Fam­ily Foun­da­tion, and in 1996, Parmi­giani Fleurier was born.

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