Cartier

Cartier demon­strates the same his­toric depth and know-how for time­pieces as its jew­ellery.

Esquire Malaysia Watch Guide - - Contents - Words by Daniel Goh

“WOMEN HAVE AL­WAYS BEEN the pri­or­ity at Cartier,” Ar­naud Car­rez, In­ter­na­tional Mar­ket­ing and Com­mu­ni­ca­tion Di­rec­tor at Cartier, says. But still, for a com­pany so fo­cused on women, they make re­ally bril­liant watches for men. There have al­ways been three key pil­lars when it comes to the phi­los­o­phy at Cartier: fem­i­nin­ity, mas­cu­line el­e­gance and end­less cre­ativ­ity; and it is through these el­e­ments that their watches gain their cred­i­bil­ity.

Be­cause we’re not re­ally go­ing to talk about the more fem­i­nine watches, we’ll move right to the mas­cu­line el­e­gance por­tion of it. Even when it comes to mak­ing time­pieces for men, they still main­tain the el­e­gance of a jew­eller; truth be told, we’re pretty sure Cartier has all the savoir faire (not to men­tion the re­sources) to make a pretty good sporty watch, but in or­der to stay true to their roots, they won’t. Cartier’s rel­a­tively new Drive col­lec­tion is a case in point. Launched last year, the Drive de Cartier was cre­ated as a more mas­cu­line watch, but even so, it’s so sub­tle in its de­liv­ery it takes the raw, rugged idea of a vin­tage car and turns it into some­thing more re­fined, some­thing you would be happy to drive on mod­ern roads. This ap­proach to time­pieces ded­i­cated to men seems to have its fair share of fans, as Car­rez says the Drive is do­ing ex­ceed­ingly well; so well in fact that this year, the cush­ion shape is back with an ex­tra thin and a moon­phase vari­ant.

The next pil­lar that Cartier is built on comes from end­less cre­ativ­ity. The mys­tery clock is one such ex­am­ple, and this year, there are two new vari­ants, one that ex­poses the mys­tery with­out re­veal­ing the se­cret and an­other that com­pletely ex­ag­ger­ates it. Cre­ativ­ity with ar­ti­sanal crafts, some of them cen­turies old, is also some­thing that Cartier pur­sued this year with a very cool dial made with fire.

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