Tend­ing to the roots of a 26-yearold brand.

Esquire Malaysia Watch Guide - - Contents - Words by Daniel Goh

Tend­ing to the roots of a 226-year-old brand.

WHEN AN­TO­NIO CALCE took over as CEO of Gi­rard-Per­re­gaux a cou­ple of years ago, he had his work cut out for him. The brand that started in 1791 had lost touch with its her­itage. Un­der­stand­ing the im­por­tance of pre­serv­ing its his­tory within the cur­rent watch­mak­ing ecosys­tem, Calce set out to in­tro­duce new fans of Gi­rard-Per­re­gaux to the Gi­rard-Per­re­gaux of the past. In his words, he has “a duty to con­tinue on the path traced by our pre­de­ces­sors, who made in­no­va­tion one of the brand sig­na­tures.”

Last year, Gi­rard-Per­re­gaux cel­e­brated their 225th an­niver­sary. The watches that came out were fan­tas­tic, par­tic­u­larly the Place Gi­rardet 225th An­niver­sary watch. It was lim- ited to 225 pieces, and apart from the iconic bridge de­sign, each one bore an in­scrip­tion cor­re­spond­ing to a par­tic­u­lar year, start­ing from 1791. What’s smart about this was not only did it high­light the long his­tory of the brand, but also its ex­clu­siv­ity.

This year, the trend of her­itage pieces con­tin­ues; firstly, with Gi­rard-Per­re­gaux’s move back to SIHH af­ter four years at Basel­world. Calce says the brand ac­tu­ally started with SIHH so in a way, it’s a re­turn to a fa­mil­iar play­ing field. The Lau­re­ato is the main high­light of 2017 and it has great sig­nif­i­cance for Gi­rard-Per­re­gaux. Not only does it have an iconic shape, it was the brand’s first quartz watch.

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