A new revolution for the Florentine brand founded in 1860.
OFFICINE PANERAI is as consistent as they come. If you look at the watches coming out of the brand when it was first established by Giovanni Panerai on the Ponte alle Grazie in Florence, you’ll see the same distinctive-looking designs but with just the right number of updates to keep collectors happy. This year, however, Officine Panerai did something entirely out of the box: they offered up watches that seem to revolutionise the Florentine brand.
The most revolutionary of these watches is the Lab-ID. As the name suggests, it was born out of ideas that could possibly be the new standard for Panerai watches in the years to come. But for now, it remains a jarring reminder of just how traditional the current watchmaking industry is. Firstly, this watch offers up a dial that cannot be printed on, forcing Panerai to print the name of the watch on the underside of the sapphire crystal, a first for the brand. Then there is the simple fact that it doesn’t rely on oils or lubricants; for a traditional watchmaker, this is definitely impossible, but somehow Panerai has done it.
Up next on their revolutionary bandwagon is an all-new partnership with the 35th America’s Cup. Although the brand has had its fair share of yachting associations, this marks the first time Panerai is working with the world’s oldest sporting trophy, often considered the Formula One of competitive yachting. To this effect, they have a brand-new watch for the regatta and even special editions for the two teams that Panerai has partnered with: Oracle Team USA and Softbank.